What are the responsibilities and job description for the Digital Marketing Coordinator position at Storage Rentals of America?
Become the newest member of our exciting team at SROA Capital as we redefine self-storage!SROA Capital is a vertically integrated private equity real estate and technology platform. Our success is driven by a focused strategy of investing in self-storage on behalf of our principals and partners under the brand Storage Rentals of America. Currently, our portfolio comprises over 667 self-storage facilities totaling over 22 million square feet.At SROA, we offer a career and opportunity to grow. We strongly believe in growing our talent and promoting within. We are proud to be honored as one of the TOP WORKPLACES of South Florida by the Sun Sentinel.The Digital Marketing Coordinator will be responsible for coordinating and optimizing our paid media campaign. Work with the marketing innovation team, analytics, finance, IT and investment teams to drive growth, enhance brand visibility and maximize ROI across all digital channels. Duties and Responsibilities : Campaign Management : Coordinate and execute paid media campaigns across various channels (e.g., Google Ads, Facebook, email, etc.).Monitor campaign performance, analyze metrics, and provide actionable insights to optimize results.Collaboration & Coordination : Work closely with internal teams and external partners to ensure consistent messaging and brand alignment.Collaborate with creative teams to develop engaging adAssist in managing budgets for paid mediaSupport planning sessions and document processes within the marketing team to streamline operations and ensure consistency.Performance Analysis : Track, measure, and report on campaign performance using tools like Google Analytics and PowerBI.Partner with the digital operations manager to conduct A / B testing and implement optimization techniques to enhance campaignGenerate regular performance reports to inform strategic decision-Market Research & Trend Analysis : Stay updated on industry trends, emerging technologies, and best practices in digital marketing.Analyze competitive activity and market trends to identify new opportunities for growth.Qualifications : BA in Marketing, Business, Communications, or a related1-2 years of experience in digital marketing, specifically with paid mediaFamiliarity with digital marketing platforms (e.g., Google Ads, Facebook Business Manager) and analytics tools (e.g., Google Analytics).Strong quantitative, analytical, and problem-solvingIntermediate Excel skills for reporting, analysis, budgeting, and reconciliationExcellent organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.Proactive, self-motivated, and a collaborative team player with strong communicationSROA Offers : Competitive pay with bonus potentialUKG Wallet - on-demand pay option100% paid medical coverage options for employee-onlyDental and vision plans for optimal careEight (8) paid holidaysGenerous Paid Time Off (PTO), increasing with years of servicePaid Maternity and Parental Leave for growing families401(k) with substantial employer match and 100% immediate vestingFlexible Spending Accounts (FSA), Health Savings Accounts (HSA), and Dependent Care Flexible Spending Accounts (DCFSA) for tax-advantaged savingsGAP Insurance for added financial protectionEmployer-paid Life Insurance and Short-Term Disability coverageLong-Term Disability (LTD) coverage for added peace of mindPet insurance - because your pets are family tooStorage Discounts to help you declutter and organizeAccess to Voluntary Benefits for personalized coverageLearning and development opportunities to maximize your potential and excel in your careerA great culture that values collaboration, innovation, and inclusivitySROA is an Equal Opportunity employer and uses the federal government E-Verify system to verify employment eligibility.
