What are the responsibilities and job description for the Marketing Coordinator position at Digital Resource?
Digital Resourceis a full-service digital marketing agency. We partner with forward-thinking businesses to create custom internet marketing strategies. Our solutions have a proven track record in increasing search engine rankings, building social followings, and most importantly, converting leads into real revenue. We are currently looking to hire a Marketing Coordinator to join our team.
As aMarketing Coordinator, you will play a pivotal role in resource organization, event coordination, social media support, email marketing, and sales enablement. Your collaborative efforts will contribute to creating a seamless and engaging brand experience for our audience. Your responsibilities will include:
Responsibilities & Duties
As aMarketing Coordinator, you will play a pivotal role in resource organization, event coordination, social media support, email marketing, and sales enablement. Your collaborative efforts will contribute to creating a seamless and engaging brand experience for our audience. Your responsibilities will include:
Responsibilities & Duties
- Resource Organization:
- Collaborate with team members to organize marketing resources, both internal and external.
- Manage content, images, and assets, including onboarding materials and swag orders.
- Event Coordination:
- Coordinate and assist in organizing various events, including local events, sponsorships, trade shows, and large-scale projects.
- Ensure seamless execution of event logistics and marketing activities.
- Social Media Support:
- Create and schedule engaging social media posts across various platforms.
- Monitor social media channels, actively engage with the audience, and provide timely responses.
- Collaborate with the Creative Team to align social media content with overall marketing strategy.
- Email Marketing and Newsletters:
- Develop and send marketing emails, newsletters, and updates to the subscriber list.
- Collaborate with the Content and Creative Teams to create compelling email content.
- Sales Enablement & Experience Development:
- Collaborate with Sales and Account Management Teams to ensure a premier brand experience throughout the buyer and customer journeys.
- Follow a marketing hourglass approach to enhance customer experiences.
- Data-Driven Analysis and Project Management Support:
- Work hands-on with marketing databases, extracting data points, and generating ad hoc reports.
- Organize and interpret insights in collaboration with the marketing operations team.
- Use data to identify gaps and opportunities, connecting action items to clear project plans.
- 2 years of marketing experience with a strong digital focus.
- Experience with Adobe products, HubSpot, and proficiency in various social media platforms.
- Experience with Salesforce is a plus.
- Experience in dental or franchise marketing is a plus.
- Proven problem-solving skills and ability to navigate ambiguity.
- Ability to efficiently and effectively work on multiple projects with different objectives simultaneously.
- Strong editing, writing, attention to detail, sense of urgency, and communication skills.
Perks and Benefits:
- Hybrid Schedule
- Health insurance
- Dental Insurance
- 401k matching
- Paid Holidays
- Paid Time Off (PTO)
- Unlimited Time Off (UTO)
- Employee Referral Commission Program
- Team outings
- Ongoing Training (DR Classroom, Certifications, etc.)
- High energy work environment.
- Transparent, open communication culture
- Snacks, snacks, and more snacks