Director Performance Media

Become the newest member of our exciting team at SROA Capital as we redefine self-storage!

SROA Capital is a vertically integrated private equity real estate and technology platform. Our success is driven by a focused strategy of investing in self-storage on behalf of our principals and partners under the brand Storage Rentals of America. Currently, our portfolio comprises over 667 self-storage facilities totaling over 22 million square feet.

At SROA, we offer a career and opportunity to grow. We strongly believe in growing our talent and promoting within. We are proud to be honored as one of the TOP WORKPLACES of South Florida by the Sun Sentinel.

The Director Performance Media leads a team that develops and executes digital campaigns across Paid Search, Paid Social, and Display channels, including managing agency partnerships for SROA. This role oversees financial management for digital media across store locations.

Duties and Responsibilities

• Develop and implement integrated digital marketing strategies across Paid Search, Paid Social, Display/retargeting, and website conversion optimization.
• Use data insights to drive conversions, enhance the customer journey, and guide prospects down the sales funnel.
• Generate consistent traffic and leads, conduct ROI analyses, and optimize the marketing mix based on performance metrics.
• Cultivate and manage relationships with key digital advertising partners, including outreach and testing for new opportunities.
• Oversee digital media planning to ensure a cohesive customer experience across all channels.
• Collaborate with marketing and regional leaders to align digital initiatives with corporate priorities.
• Monitor campaign performance and work with finance and digital operations to communicate results and refine strategies.
• Partner with the innovation team to optimize the website for improved digital conversions.

Qualifications

• Minimum of 5 years in marketing, with at least 3 years managing or developing a digital team.
• Proven leadership with hands-on experience in executing targeted digital strategies that meet or exceed objectives.
• Advanced proficiency in Excel and experience managing large datasets.
• Excellent communication skills with the ability to influence stakeholders at all levels.
• Strong attention to detail, organizational skills, and the capacity to manage multiple projects independently.
• Experience creating and presenting digital advertising roadmaps, including key partners, budgets, and performance targets.
• Ability to provide cross-functional guidance as a digital marketing subject matter expert.
• Proven track record in maintaining and tracking budget forecasts to update business leaders on progress toward established goals.

SROA Offers:

• Competitive pay with bonus potential
• UKG Wallet – on-demand pay option
• 100% paid medical coverage options for employee-only
• Dental and vision plans for optimal care
• Eight (8) paid holidays
• Generous Paid Time Off (PTO), increasing with years of service
• Paid Maternity and Parental Leave for growing families
• 401(k) with substantial employer match and 100% immediate vesting
• Flexible Spending Accounts (FSA), Health Savings Accounts (HSA), and Dependent Care Flexible Spending Accounts (DCFSA) for tax-advantaged savings
• GAP Insurance for added financial protection
• Employer-paid Life Insurance and Short-Term Disability coverage
• Long-Term Disability (LTD) coverage for added peace of mind
• Pet insurance – because your pets are family too
• Storage Discounts to help you declutter and organize
• Access to Voluntary Benefits for personalized coverage
• Learning and development opportunities to maximize your potential and excel in your career
• A great culture that values collaboration, innovation, and inclusivity

SROA is an Equal Opportunity employer and uses the federal government E-Verify system to verify employment eligibility.