About Storm King Art Center
Storm King Art Center is one of the largest and most celebrated outdoor sculpture parks in the United States, nestled in a stunning 500-acre landscape and showcasing over 100 contemporary sculptures by world-renowned artists. Here, art and nature converge to create unique experiences for visitors and staff alike. At Storm King, we are committed to supporting artists and creative expression, preserving our inspiring landscape, and fostering a community rooted in inclusivity and collaboration.
As a member of the Storm King team, you will be part of our mission to protect and celebrate both the creative and the natural world around us. Our team is committed to fostering a diverse, supportive, and inclusive workplace, where every employee can thrive and grow.
Role Summary
The Digital Marketing Manager is responsible for the strategy and implementation of all elements of Storm King's digital presence, including social media, website, advertising, and email communications. Reporting to the Director of Communications and Marketing, they work across departments to prioritize audience development and coordinate dynamic and integrated campaigns that drive awareness, visibility, and visitation in alignment with institutional goals. The Digital Marketing Manager will also work closely with Artistic Program colleagues to develop an inspiring vision for online content, including video and audio for the collection and exhibitions.
Why Join Us?
At Storm King, we believe in nurturing our people as much as we do our art and land. Here's what you can expect :
- Collaborative and Inclusive Culture : Work in an environment that values each team member's perspective, celebrates diversity, and fosters a spirit of inclusivity and collaboration.
- Professional Growth : With a focus on innovation, we support your development through ongoing training, mentoring, and opportunities to enhance your skills.
- Flexibility and Balance : Enjoy a hybrid work environment that promotes work-life balance, with flexibility to meet both professional and personal needs.
- Comprehensive Benefits : We offer a generous benefits package that reflects our commitment to the well-being of our team.
Primary Responsibilities
Audience Development
Authentically embody Storm King's voice and brand, expressing the organization's values and mission in all communications.Craft compelling content that engages and grows Storm King's audience and helps to convert online community to in-person visitors.Combine creativity with strong analytical ability to provide insight into Storm King's current and potential audience targets, evaluate touch points, and identify new opportunities.Set growth goals for each digital platform, track relevant analytics, and create reports for internal review.Share analytics-based updates during department and staff meetings, including top-performing content and high-level strategy.Social Media
Integrate Storm King's social media presence across channels, including evaluating new platforms and technologies for possible adoption.Maintain a content calendar, including drafting text, taking and editing photos and video, and scheduling posts.Develop engaging exhibition and project-based campaigns, with Artistic Program colleagues.Monitor and communicate with Storm King's audience and online community across all channels, including engaging with and re-posting relevant accounts, and responding to public comments and direct messages.Advise other departments on social strategies for promoting online and in-person events; coordinate with other departments to receive materials and information needed for promotional posts.Attend key Storm King events / programs and post to social media channels in real time.Research and engage with content creators to develop collaboration opportunities for Storm King.Monitor and analyze social media trends and events, assessing their relevance for Storm King's purposes.Advertising / Marketing
Manage relationship with advertising agency to develop campaign goals / KPI's, support implementation, and share reporting.Manage Storm King's Google Grant and paid search campaigns with an eye toward optimization and timely keywords.Create and schedule ad hoc social ads as needed to support discreet goals, strategically matching audience to identified goals.Email Communications
Maintain an institutional email schedule and advise colleagues on best date and time to send.Draft organization emails, including the biweekly institutional newsletter, Membership outreach, and targeted campaigns for other departments.Manage subscriber lists in Constant Contact and work with Database Manager to ensure integration with Storm King's constituent database (Blackbaud / Altru).Stay current with email marketing best practices and trends; design and create new email templates as neededWebsite
Update the organization's main website and online calendar, including requests from other departments.Build webpages in CMS editor (WordPress); advise other departments on user experience, content flow, and best practices.Maintain Storm King's business information on external platforms such as Google for Business, TripAdvisor, and Yelp, ensuring content and links are current.Other Responsibilities and Duties
Lead biweekly Communications Update meeting to ensure coordination between departments and anticipate upcoming content and promotion needs.Post events to online calendars and external websites.Assist Communications Team with grassroots marketing strategy, brainstorm ideas, and support next steps.Create and organize content folders with copy and images.Provide onsite photo / video documentation of general visitors, events and programs, artist visits, conservation work, and sculpture moves as needed to support digital content.Assist with onsite and offsite events, tours, and public programming as needed.Other duties as assigned.Required Skills and Qualifications
At least five years of content development experience (internship experience is acceptable), including managing social media presence for a brand, company, or organizationExcellent writing and editing skillsExcellent organizational skills and attention to detailExcellent verbal communication and interpersonal skillsAbility to work on multiple projects simultaneously with multiple stakeholdersProficient in all Microsoft Office applicationsPreferred Skills and Qualifications
Bachelor's degree preferred in communications, marketing, design / UX or closely related fieldExperience with web CMS systemsExperience with Constant Contact or other email marketing platformExperience with video editing and production, including with social-native apps and toolsExperience with Google Analytics, Google Ad Words, SEO, and SEMWorking knowledge of Adobe Creative Suite (Photoshop, InDesign, Illustrator)Working knowledge of HTML and CSSCurious and passionate about contemporary art and designPhysical Requirements and Working Conditions
Works in an office environmentAbility to maneuver outdoors, in all weather conditions, on 500- acres of hills, grass, and gravel pathwaysAbility to stand or walk for long periods of time during events or toursFrequently sits for long periods of timeFrequently stands for long periods of timeFrequently speaks, reads, writes and uses a computer keyboardOccasional lifting, stooping, or bendingRequires occasional travel to NYC and local venuesRequires some time outside of normal business hours, including weekend workFlexibility with schedule to work onsite for exhibition opening and special eventsThis is a union-represented position in Unit AHours / Schedules
This position is full-time, exempt.
Benefits and Salary
Storm King Art Center offers a collaborative, safe, and supportive environment where employees from diverse backgrounds can thrive. Our benefits package reflects our commitment to work-life balance and includes comprehensive health benefits, retirement savings, and resources to support your well-being.
Salary Range : $62,000 - $68,000 annuallyWork Environment : HybridDiverse and Inclusive Work Environment
Storm King is dedicated to creating a workplace that reflects our core values of diversity, equity, inclusion, and respect for all. We encourage applications from candidates of all backgrounds, including people of color, gender-diverse individuals, LGBTQ individuals, immigrants with work authorization, and people from a variety of socioeconomic backgrounds. We are an equal opportunity employer and make employment decisions based on merit, without regard to protected characteristics.
How to Apply
To be considered for Storm King's Digital Marketing Manager, submit your cover letter and resume. We're excited to meet individuals who are passionate about creating a positive impact in the workplace and contributing to Storm King's legacy of art and nature. Only those being considered will be contacted. No phone inquiries, please.
Salary : $62,000 - $68,000
