Social Media Coordinator

Our History: 

The Storyteller Overland vibe started out as a drawing on a restaurant napkin in 2017 illustrating a desire to help people live more adventurous lives. Back then, very few had ever heard of an adventure van, and some at the restaurant table with CEO Jeffrey Hunter had doubts it would ever sell.

The company officially launched in 2018 with a humble yet confident team of seven employees. Over the next year, we worked on launching our MODE 4x4 and finding dealer partners to work with, and finally, the dream was turning into a reality.

We’ve been fortunate to be full speed ahead since then. We’ve added sister companies to our galaxy and built out quite the impressive team – hopefully you included. We hit 500 vans built, then 1,000, then so many more that these milestones became difficult to keep track of. We’ve added new vehicles to our lineup and have built a massive community of like-minded adventurers that also continues to grow.

As we reflect on our history, though, we remind ourselves that our best ideas are still ahead of us, not behind us. Here’s to saying yes to the next grand adventure!

Workplace Vibe:

Storyteller Overland aims to maintain a positive and productive work environment. Each team member plays a role in fostering this environment. Everyone should bring their full selves to work each day, approach the day with a positive outlook, and operate with team spirit (camaraderie, cooperation and collaboration). 

Overview: 

The Social Media Coordinator will support and grow our social media presence by executing creative content strategies and assisting with influencer partnerships to enhance brand visibility and engagement. This role requires a blend of creativity, organization, and attention to detail to help build meaningful connections with our audience, drive engagement, and support the brand’s overall growth. The ideal candidate will be skilled in content creation, coordinating multi-platform campaigns, and monitoring performance metrics to assist in refining and optimizing our social media strategy.

General Responsibilities: 

• Develop and implement a comprehensive social media strategy aligned with business goals,
• Create, schedule, and publish engaging content across all social media platform,
• Manage and grow the brand’s online presence by fostering community engagement and responding to comments and messages in a timely manner,
• Identify, establish, and maintain relationships with influencers and partners to enhance brand visibility,
• Monitor, analyze, and report on social media performance metrics, using insights to optimize strategies and content,
• Stay updated on social media trends, tools, and best practices to ensure the brand remains innovative and competitive,
• Collaborate with internal teams, including marketing, design, and product, to align social media efforts with broader campaigns,
• Plan and execute paid social media campaigns, including budgeting and performance tracking,
• Ensure brand consistency across all social media channels in tone, messaging, and visuals,
• Oversee social media crisis management, ensuring timely and appropriate responses to any issues,
• Contribute to the overall success of the growth team by co-elevating  with all team members through collaboration, cooperation, and camaraderie,
• Some travel will be required as needed,
• All other duties as assigned.
  
  

Qualifications:

• Proven track record of managing and growing social media accounts across platforms (Instagram, TikTok, Facebook, Twitter, LinkedIn, and emerging platforms),
• Deep understanding of social media trends, algorithms, and best practices,
• Proficiency in social media management tools, including Meta Business Manager,
• Strong understanding of social media analytics and reporting,
• Experience in multimedia content creation, including graphics, video editing, and copywriting,
• Proficiency in design and editing tools such as Canva, CapCut, and Adobe Illustrator (strongly preferred),
• Experience in identifying, establishing, and managing influencer partnerships,
• Strong written and verbal communication skills, with the ability to maintain a consistent brand voice,
• Ability to handle social media crisis situations with professionalism and poise,
• Creative mindset with an eye for design and storytelling,
• Self-starter with a proactive approach to problem-solving,
• Strong attention to detail and ability to work in a fast-paced, deadline-driven environment,
• Flexibility to adapt to new challenges and changing priorities.

Education and Experience: 

• Bachelor’s degree in Marketing, Communications, Business, or a related field,
• 3-5 years of experience in social media management or digital marketing,
• Hands-on experience managing and optimizing content across social media platforms,
• Experience working with influencers and managing collaborations,
• Strong analytical skills with the ability to interpret social media metrics and adjust strategies accordingly.
  

Position Scorecard: 

• Core Competencies - Content Creation, Social Media Strategy, Platform Expertise, Analytics and Reporting, SEO and Hashtag Optimization, Copywriting, Community Engagement, Trend Awareness, Collaboration, Time Management, Creativity, and Innovation.
• Position Mission - Enhance brand awareness, drive engagement, and contribute to the overall marketing strategy by connecting the organization with its audience, building a loyal community, and achieving business goals through effective social media strategies.
• Anticipated Outcome - Drive engagement & brand awareness that yields off-the-chart community growth by creating and executing impactful social media strategies that align with the company's goals and values.

Physical Requirements: 

Candidates should be prepared for the following:

• Sitting: The majority of the workday will be spent sitting at a desk, using a computer, and performing tasks that require sustained attention and focus.
• Light Lifting: Occasionally, employees may need to lift and carry boxes or office supplies weighing up to 50 pounds.
• Reaching and Stretching: There may be instances where reaching or stretching is required to access files, office equipment, or supplies.
• Visual and Mental Concentration: The position may require employees to read documents, analyze data, and perform tasks that demand a high level of visual and mental concentration.
• Repetitive Tasks: Some tasks may involve repetitive motions, such as filing, scanning, or using office equipment, which may require attention to ergonomics and comfort.
• Ability to Sit and Stand for Meetings: Meetings or discussions may require employees to sit or stand for varying periods.

It's important to note that this job primarily involves office-based work, and the physical demands are generally minimal. Accommodations will be provided as needed to ensure the comfort and well-being of employees in accordance with applicable laws and regulations.

Exemption Status: Exempt