Digital Asset Management Specialist

As a leading brand within the CPG industry, our client is seeking a senior consultant with proven experience working in the Digital Asset Management space. This Manager-level role will oversee the management and maintenance of the DAM system.

1. Oversee the management and maintenance of the DAM system, ensuring digital assets are properly cataloged and structured.
2. Develop and enforce metadata and taxonomy standards for easy searchability and retrieval.
3. Organize and tag digital assets using industry best practices for classification and accessibility.
4. Conduct regular audits of the DAM system to maintain asset accuracy and consistency.
5. BUILD BRAND PORTALS, CAMPAIGNS, AND PROGRAMS TO ENHANCE VISIBILITY INTO MARKETING ASSET OFFERINGS
6. SUPPORT THE IMPLEMENTATION AND MANAGEMENT OF INTERNAL AND EXTERNAL TEAMS ON WORKFLOW AND PROCESSES THROUGH LAUNCH.
7. COMMUNICATE AND PRESENT DAM CAPABILITIES AND EXPECTATIONS THROUGH LAUNCH PHASES.
8. PROVIDE TRAINING AND SUPPORT TO INTERNAL TEAMS ON EFFECTIVE DAM SYSTEM USAGE.
9. ESTABLISH AND IMPLEMENT ASSET USAGE RIGHTS, COPYRIGHT GUIDELINES, AND PERMISSIONS MANAGEMENT.
10. MONITOR AND MAINTAIN COMPLIANCE WITH LICENSING AGREEMENTS AND ASSET EXPIRATION POLICIES.

1. Strong experience working with DAM systems (e.g., Adobe Experience Manager, Bynder, Widen, or similar).
2. Strong knowledge of metadata standards, taxonomy, and digital archiving best practices.
3. Familiarity with copyright, digital rights management (DRM), and content governance policies.
4. Excellent organizational and problem-solving skills.
5. Strong communication and training skills for guiding users on DAM best practices.
6. Ability to work collaboratively across teams and manage multiple projects.
7. Bachelor's degree in Library Science, Information Management, Digital Media, Marketing or a related field.
8. Digital Asset Management certifications are preferred.
9. Experience with AI-driven asset tagging and automation tools are also preferred.