Marketing Manager - PRN

Description

STRATACACHE delivers exceptional customer and audience experiences through a wide array of technology including digital signs, sensors, AI, digital menu boards, video walls, self-service kiosks and more.

PRN, part of the STRATACACHE family of companies, delivers end-to-end solutions providing hardware, software, services and support, driving content to 40,000 screens for major brands over 13,000 locations. PRN has over 30 years of success in architecting, deploying and monetizing multi-stakeholder rich media networks. PRN’s proprietary set of tools, technologies, content partnerships and creative services have been expressly designed to deliver fresh and engaging experiences that delight out of home and retail consumers, engage brands and deliver maximum value to our venue partners.

As part of the STRATACACHE family, our advanced solutions enable the world’s biggest brands to use a combination of display, AI and sensors to deliver targeted promotional or task-based messaging on any digital sign. With 3.3 million software activations globally, STRATACACHE powers the biggest networks for the world’s largest brands. Learn more about STRATACACHE, based in Dayton, Ohio, at www.stratacache.com.

PRN’s Marketing Manager is responsible for enhancing and increasing marketing activities promoting PRN solutions for in-store retail media networks. Major brands worldwide are finding value in adding retail media networks to their in-store digital signage. PRN is leading the global conversation on increasing revenue by bringing ad networks into the physical store. 

The Marketing Manager will focus on amplifying the PRN brand, strategy and tactical execution of activities that tell the PRN story, generate inbound leads and create sales opportunities. The right candidate for this job will be located near Scala US headquarters in Malvern, PA. 

Core responsibilities, as part of the STRATACACHE marketing team of writers, web developers, designers, event and automation specialists:

• Strategy of marketing activities across channels: Strategize and lead tactical execution marketing activities that will drive leads, promote brand awareness and showcase the value of PRN. Activities should be related to NA as well as the European markets. 
• Revamp existing PRN brand: Collaborate with PRN subject matter experts and marketing specialists to establish and prioritize revitalization of the PRN brand.
• Sales enablement: Work directly with PRN leaders to establish needs for B2B sales conversations about our technology solutions. Execute development of marketing assets including presentations, sell and spec sheets, marketing messaging and direct/mass communications.
• Content creation: Work with writing, design and web team members to contribute to content creation and marketing assets.
• Event or meeting collaboration: As needed, work with sales, on-site event, facilities and marketing automation teams on execution of promotional events or on-site meetings.
• Sales pipeline and in-bound leads: Strategy and execution of activities that drive in-bound leads, as well as reporting on current metrics.
• Market research and competitive landscape: Understand the ever-changing global competition for technology that impacts the shopper, audience, and guest experience.

Qualifications

• Bachelor degree in Marketing, Communications or related field, or proven experience in a marketing, product marketing or communications role.
• 8 years of experience in a marketing or communications role required. B2B and/or technology experience is a bonus. 
• Knowledge of product marketing fundamentals and comfort working with experts and sales leaders to promote PRN’s solutions. 
• Demonstrated ability to contribute to content creation.
• An interest in technology and how it impacts everyday life, especially in retail, restaurants, and hospitality venues.
• Proficiency in website management fundamentals, website updating and WordPress.
• Understanding or proficiency in marketing automation and automation platforms. Knowledge of Pardot and/or Salesforce is preferred.
• Proficiency in social media platforms and strategy.
• A solid understanding of PPC strategy, SEO, SEM is a plus.
• Ideas and strategies to drive in-bound leads. 
• Understanding of budget, project and event management.
• Comfort with assisting with events and greeting guests at the facilities.
• Excellent communication skills and ability to collaborate with web and design teams.
• Strong project coordination skills and experience working with an agency style marketing team.

Although based in the US, the PRN marketing manager will work closely with the PRN team in Europe. As such, early-morning meetings may be required on a semi-regular basis. 

** IMPORTANT: For immediate consideration, please FULLY COMPLETE & SIGN our online application when applying!

PRN provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, pregnancy, childbirth or related medical condition, veteran, marital, parental, citizenship, or domestic partner status, or any other status protected by applicable national, federal, state or local law.

While we are excited and appreciate your interest in our opportunities, please keep in mind that we are not able to contact all applicants that have applied.

No vendor/agency solicitation please.