What are the responsibilities and job description for the Marketing Manager, Growth and Activation position at Strategic Education?

We are looking for a talented Marketing Manager to join our team.

Mission and Purpose

Workforce Edge is dedicated to enabling economic mobility with education. Through our innovative education benefits platform, we help businesses support working adult students in advancing their careers and improving their lives.

As Workforce Edge continues to grow, you'll have the opportunity to help support our growing success in B2B acquisition by building thought leadership and campaigns highlighting our education benefits management solution as a strategic tool supporting employers in their talent management efforts.

For our B2C / employee learner market, you'll work closely with the activation marketing team to assist in the development of marketing assets for key employer partners to share information about education benefits with their employees. In addition, you will develop content and manage direct-to-employee channel communications for our education partners.

We are a digital-first culture so this position is remote. Some travel may be required.

Essential Duties and Responsibilities

Build and execute strategic B2B and B2C campaigns and initiatives to engage employers and their employees and ultimately drive lead generation for prospective employer partners and employees interested in going back to school
Oversee production of marketing collateral, including email, social media, digital assets, and on-site materials, including legal review process for new content
Partner with the activation marketing team, account managers, and the sales team to project-manage partner communications, serving as the Workforce Edge subject matter expert
Collaborate with the broader SEI marketing team to ensure consistent messaging and alignment of marketing activities across all campaigns and channels
Build learner and client partner testimonials as well as ambassador initiatives to drive results within partner organizations
Manage content development for social channels in partnership with other marketing teams and SEI PR team, including developing original short form content alongside sharing topical posts and blog articles, event updates, press releases, etc.
Develop and implement marketing strategies for our education partners, using employer-owned and our owned channels to reach employees who may be interested in their educational programs, and serve as point of contact for account manager overseeing these relationships
Support the automated marketing lead journey process, including import, tracking, and communications to sales; assist with campaign monitoring and performance reporting
Assist with administrative tasks related to invoicing, contracts, events, and other projects as needed
Anticipate issues and problem solve, demonstrating flexibility through dynamic business growth

Job Skills

Excellent written, verbal, and presentation skills

Comfort in a fast-paced work environment

Strong interpersonal skills and the ability to work collaboratively with others

Strong execution skills, able to work with a high degree of autonomy

Business acumen, critical thinking, strategic thinking, and a bias toward project completion

Work Experience

4 years of relatable marketing experience, understanding of the Education industry a plus

Knowledge of the digital landscape with awareness of emerging innovation

Experience in supporting (internal and external) marketing campaigns with social media integration, online user experience planning, and strategy development

Ability to translate deep customer insights into relationship marketing driven approach that is highly personalized, relevant and strategic

Education

From an accredited institution; bachelor's degree required

Other

Must be able to travel occasionally should a business need arise. For most roles travel would not be common. Travel may involve plane, car or metro. In accordance with ADA policies, reasonable accommodations regarding travel limitations can be provided. Travel will be more common for roles such as Account Executives (25 - 50%), senior leaders (10 - 20%) or Capella Core Faculty (5 - 10%).

Ability to work onsite in Corporate or Campus location (in a typical office environment) may be required based on role. If so, this would include being mobile within the office, including movement from floor-to-floor using elevators or stairs.

If offsite or hybrid role, must have access to work in setting which enables meeting all requirements of the role (including privacy, reliable internet access, phone, ability to video conference, etc.) at a remote location.

Faculty and Federal Work Study roles require access to work in setting which enables meeting all requirements of the role (including computer, privacy, reliable internet access, phone, ability to video conference, etc.) at a remote location.

This role may require lifting, however reasonable accommodations will be provided in accordance with our ADA policies.

Must be able to meet critical thinking and problem solving aspects aligned to job duties, as well as effectively communicating with co-workers.

Must be able to work more than 40 hours per week when business needs warrant. Accommodations related to schedule may be considered.

Able to access information using a computer.

Other essential functions and marginal job functions are subject to modification.

SEI offers a comprehensive package of benefits to employees scheduled 30 hours or more per week. In addition to medical, dental, vision, life and disability plans, SEI employees may take advantage of well-being incentives, parental leave, paid time off, certain paid holidays, tax saving accounts (FSA, HSA), 401(k) retirement benefit, Employee Stock Purchase Plan, tuition assistance as well as entertainment and retail discounts. Non-exempt employees are eligible for overtime pay, if applicable.

Careers - Our Benefits, Strategic Education, Inc

SEI is an Equal Opportunity employer committed to a diverse and inclusive community. We welcome applications from all. While it is not typical for an individual to be hired at or near the top end of the pay range at SEI, we offer a competitive salary. The actual base pay offered to the successful candidate may vary depending on multiple factors including, but not limited to, job-related knowledge / skills, experience, business needs, geographical location, and internal pay equity. Our Talent Acquisition Team is ready to discuss your interest in joining SEI. The expected salary range for this position is below.

73,900.00 - $110,900.00 - Salary

If you require reasonable accommodations to complete our application process, please contact our Human Resources Department at Careers@strategiced.com.

Salary : $73,900 - $110,900

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