What are the responsibilities and job description for the Social Media Specialist position at STRATICON LLC?
Social Media Specialist
At Straticon, we are more than just a construction company—we are a trusted partner in delivering innovative, high-quality, and sustainable building solutions. With a strong presence across South Florida, we take pride in fostering a collaborative, dynamic, and forward-thinking work environment. Our team thrives on pushing boundaries, meeting challenges head-on, and making a meaningful impact in our communities.
Position Overview:
We are seeking a creative and results-driven Social Media Specialist to join our marketing team. This role will play a key part in enhancing Straticon’s online presence, engaging with our audience, and promoting our brand through compelling and strategic social media content. The ideal candidate will be a passionate storyteller with a keen eye for detail and a deep understanding of social media platforms, trends, and analytics.
Key Responsibilities:
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- Develop, implement, and manage social media strategies to increase brand awareness and engagement.
- Travel to job sites to capture high-quality photos and videos of ongoing projects, complete work, and team activities to create engaging content for social media and marketing campaigns.
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- Create and curate high-quality, original content for social media platforms, including text, images, videos, and other multimedia.
- Monitor and engage with our audience across platforms (e.g., LinkedIn, Instagram, Facebook, and Twitter) to build strong relationships and foster community growth.
- Collaborate with internal teams to align social media content with company goals, events, and campaigns.
- Analyze social media performance metrics and prepare reports with actionable insights to optimize future strategies.
- Stay up to date with industry trends, platform updates, and emerging technologies to keep Straticon at the forefront of digital innovation.
- Coordinate paid social media campaigns to maximize reach and ROI.
Qualifications:
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- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience in managing social media accounts and content creation.
- Strong understanding of social media platforms, algorithms, and best practices.
- Proficiency in social media management tools (e.g., Hootsuite, Buffer, or Sprout Social) and analytics tools (e.g., Google Analytics, platform-specific insights).
- Excellent written and verbal communication skills.
- Strong organizational skills with the ability to manage multiple projects and deadlines.
- Creative mindset with a keen eye for design and attention to detail.
- Basic knowledge of graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
