What are the responsibilities and job description for the STUDENT-Athletics Marketing and Promotions Intern position at Student?
Responsibilities:
The successful candidate will work closely with the Associate Director of Athletics to develop a comprehensive marketing plan to promote Ithaca College athletic events to Ithaca College students and engage with on-campus and community partners (i.e. clubs, youth groups, Special Olympics, etc.). The Marketing & Promotions Intern will have an opportunity to gain hands-on experience in the following areas and will be tasked with executing a multifaceted marketing plan including but not limited to the following:
- Assist with planning, development, communication and execution of a comprehensive marketing plan to promote Ithaca College athletic events.
- Assist with creation of the following content:
- Timely social media & athletics website content
- On-campus displays (closed circuit TVs, posters, etc.)
- E-mail/infographic campaigns
- Identify groups or performers to enhance fan experience/game-day atmosphere
- National anthem singers, marching bands, halftime performers, IC clubs, etc.
- Manage a budget for promotional items to attract community attendance and improve overall experience
- Must follow all departmental procedures around purchasing
- Fulfillment of corporate sponsorships through on-site displays, game programs and in-game promotions
- Recruit, train and manage student workers/volunteers for events
Requirements:
- Good academic standing with Ithaca College
- A minimum of thirty (30) hours of college coursework
- An understanding of athletics marketing and promotions principles
- Willing and able to work promotional events during evening and weekend hours
- Comfort with managing peers
- Capability of contacting and coordinating external groups
- Ability to communicate effectively with athletics department administrators, operations and athletic communications staff to implement promotional events
- Working knowledge of Microsoft Excel, Word and PowerPoint
- Demonstrated commitment to a diverse work environment
Preferred Qualifications:
- Interest in pursuing a career in college or professional athletics
- Working knowledge of Adobe Suite (Photoshop, Illustrator, InDesign)
Application Materials Needed:
- Letter of Interest
- Resume
- Two professional references with contact information
Pay Rate: $15.00
Instruction to Applicants:
Interested applicants must apply online at ithaca.edu/jobs and attach a resume and cover letter. Questions about online application should be directed to the Office of Human Resources at humanresources@ithaca.edu. Screening of applications will begin immediately.
Preference will be given to students with Federal Work Study (FWS) eligibility. For questions, please contact Student Employment at StudentEmployment@ithaca.edu.
Salary : $15
