What are the responsibilities and job description for the Marketing Specialist Job at Sumitomo Electric Lightwave, Inc. in Raleigh position at Sumitomo Electric Lightwave, Inc.?
Supporting the Marketing and Communications Manager, you’ll be at the heart of driving marketing campaigns for a product or service. An important cog in the marketing wheel, you'll be expected to be involved at all levels, including drafting press releases, event planning, creating product / services collateral, generating online campaigns and more. This job is full of variety and will require the ability to effectively manage a multitude of tasks. A marketing specialist's regular to-do list includes :
II. GENERAL FUNCTIONS / SPECIFIC RESPONSIBILITIES
- Serve as a marketing specialist for designated product lines
- Coordinate media production and delivery with publications
- Create and execute social media and editorial calendars
- Event planning – Regional and National Trade Shows
- Creating lead fulfillment collateral
- Create product and solutions specific collateral
- Fulfilling collateral requests from sales staff
- Manage the company’s website, e-catalog and CRM
- Assess the results of a marketing campaign
Duties performed occasionally :
III. REQUIREMENTS FOR POSITION
Successful marketing specialists have plenty of energy and initiative and are driven, ambitious and bursting with ideas. It will also play in your favor if you have the following skill sets :
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