What are the responsibilities and job description for the Marketing Specialist Job at Sumitomo Electric Lightwave in Raleigh position at Sumitomo Electric Lightwave?
Description Position at Sumitomo Electric Lightwave Corp. I. PURPOSE OF POSITIONSupporting the Marketing and Communications Manager, you'll be at the heart of driving marketing campaigns for a product or service. An important cog in the marketing wheel, you'll be expected to be involved at all levels, including drafting press releases, event planning, creating product / services collateral, generating online campaigns and more.This job is full of variety and will require the ability to effectively manage a multitude of tasks. A marketing specialist's regular to-do list includes : II. GENERAL FUNCTIONS / SPECIFIC RESPONSIBILITIES
- Serve as a marketing specialist for designated product lines
- Coordinate media production and delivery with publications
- Create and executive social media and editorial calendars
- Event planning - Regional and National Trade Shows
- Creating lead fulfillment collateral
- Create product and solutions specific collateral
- Fulfilling collateral requests from sales staff
- Write online content
- Manage the company's website, e-catalog and CRM
- Assess the results of a marketing campaignDuties performed occasionally1. Photography of products2. Assisting the manager in writing reports and analyzing data3. Office administrative duties4. Arranging promotional eventsIII. REQUIREMENTS FOR POSITIONSuccessful marketing specialists have plenty of energy and initiative and are driven, ambitious and bursting with ideas. It will also play in your favor if you have the following skill sets :
- Good organizational skills
- Excellent written and verbal communication
- A strong team player
- Can work under pressure to tight deadlines4 year degree in marketing, business or related2 years experience in similar role minimumExperience in Hubspot CRM and Wordpress a plus.
