What are the responsibilities and job description for the Senior Performance Marketing Manager position at Summer Health?
Job Description
Job Description
Who we are
Summer Health is helping raise the healthiest generation with 24 / 7 text-based access to pediatric care. We believe that every family deserves quick, reliable, trusted access to health care when and where they need it most, and our aim is to improve the health outcomes of millions of children.
We have raised over $19M through Series A funding from investors including Sequoia, Lux, 7wire Ventures, Chelsea Clinton’s Metrodora Capital, Pivotal Ventures, Box Group, and others to achieve this goal.
Who you are
We are seeking an experienced performance marketing manager to lead our paid digital strategy across Google, Meta, and TikTok. As our Senior Performance Marketing Manager, you will be responsible for our digital customer acquisition strategy, execution, and reporting.
What you’ll do
Campaign Strategy and Execution
Develop unique paid media strategies across platforms, including Google, Facebook Business Suite, and TikTok for Business
Manage end-to-end campaign creation, from audience targeting and creative briefing to execution and optimization
Optimize ad spend and bidding strategies to maximize efficiency and effectiveness
Continuously refine targeting and messaging based on performance insights and audience behavior
Brief and collaborate with organic social and design to create engaging ads for each channel
Analytics and Reporting
Monitor and manage our advertising budget
Track, analyze, and report on campaign performance metrics using Looker and Google Analytics (experience with Looker is a plus!)
Provide actionable insights and recommendations to improve future campaigns
Share weekly performance updates on total spend, CAC, and conversion, and provide insights and recommendations for improvement
Stay informed about industry trends, platform updates & regulations, and new tools to maintain a competitive edge
Qualifications
5-7 years of experience in performance or digital marketing, preferably in a growth-focused environment
Exceptional written and verbal communication skills
Strong analytical skills and proficiency in tools like Google Ads, Facebook Ads Manager, Google Analytics, and Excel
Familiarity with marketing automation tools, CRMs, and attribution modeling
Ability to thrive in a fast-paced, collaborative environment and adapt to evolving priorities
Certification in Google Ads or Meta Advertising (preferred but not required)
Passion for supporting families and improving healthcare
Startup experience is a plus
We’ve got you covered
Competitive base salary. Compensation offered for this role will be based on multiple factors like experience and expertise.
Equity compensation. All of our offers include meaningful stock options.
Non-accrual PTO. Take time off whenever you need it.
Medical insurance. We cover 75% of your premium and 50% of your dependents’ premiums.
Dental and vision insurance. We cover 100% of the premium for you and dependents.
One Medical membership. One Medical is a members-only medical concierge platform accessible to all of our employees free of charge.
Retirement 401(k). Save for retirement through our plan through Slavic.
Workstation setup. We offer a one-time $250 stipend to make sure you can create a work environment that supports your unique needs.
Monthly book club lunches. Reimburse monthly audible lunch of your choice each month and enjoy it over Zoom with your lovely colleagues while discussing the book of the month.
Parental leave. Twelve weeks of paid leave after 1 year at the company.
Compensation Range : $110K - $130K
Salary : $110,000 - $130,000
