Vice President Marketing

SUMMARY: Drive all Enterprise marketing efforts to achieve business objectives. Develops best-in-class processes to drive department efficiency, innovation, and improved profitability. Specific duties include, but are not limited to the following:

RESPONSIBILITIES:

• Implement strategies and plans to deliver double-digit sales growth annually.
• Lead and develop Value Propositions for our product portfolio.
• Develop plans to increase contribution margins across all lines of business.
• Build, plan, and implement the overall marketing strategy for Enterprise, appropriate to each business unit.
• Manage all traditional and digital marketing channels including e-commerce, D2C, and social media to ensure brand consistency.
• Ability to strategically research syndicated data and analytics to build selling stories.
• Develop and maintain a high-performance and positive culture in this function, resulting in continued success in meeting functional KPIs and driving efficiency.
• Drive product awareness, POS velocity, and business development and provide active and charismatic leadership in line reviews through sales-oriented marketing leadership.
• Develop and deliver marketing policies, practices, and strategies to attract customers to company websites, and online presence, and promote online products.
• Identifies and develops key talent and appropriately manages the marketing staff to ensure the success of all individuals in the department, as well as achieving department goals and objectives.
• Prepare and manage marketing budgets. Measure ROI and KPI’s.
• Develop specific campaigns to create and maintain high levels of customer interaction.
• Lead and manage influencer strategies and oversee all social media accounts for all business units.
• Measure, manage, and improve online content, considering SEO and Google Analytics.
• Research competition, investigate benchmarks, and provide suggestions for improvement.
• Forecast sales performance trends and act proactively to increase our market segment.
• Work with Senior Sales Directors, Sales directors, and Product Managers to increase client satisfaction through cohesive strategies.
• Ability to select, lead, and own relationships with outside partners to achieve Enterprise goals.
• Stay abreast of industry trends and emerging digital technology developments, including serving as a Marketing AI subject matter expert, and provide recommendations to internal stakeholders.

EXPERIENCE AND ADDITIONAL SKILLS:

• Strong experience in B2B, B2C, D2C. Successful experience as an Omni Channel VP of Marketing. CPG and Amazon experience are a must.
• Experience leading at the executive level and serving on an executive leadership team.
• Experience with packaging and product design in building go-to-market strategies.
• Demonstrable experience in designing and implementing successful digital marketing campaigns.
• Strong understanding of e-commerce and how all current digital marketing channels function.
• Solid experience with Google AdWords and social media advertising.
• Hands-on experience with SEO/SEM, Google Analytics, and CRM software.
• Acts like an owner and serves as a player-coach to ensure the successful execution of enterprise goals.
• Prone to action with the ability to prioritize vast workloads in a fast-paced environment.
• Excellent analytical and project management skills.
• Strong team management and communication (written and verbal) skills.
• BS degree in Marketing required, Master’s Degree preferred.

SUPERVISORY RESPONSIBILITIES: Supervises Marketing Directors and Managers in addition to leading cross-functional teams and managing outside partners.

QUALIFICATIONS: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.

WORK/LIFE BALANCE: Summit Brands offers an exceptional work environment with work/life balance, an outstanding benefits package, and opportunities for career development alongside some of the industry’s finest. Our culture is unique with a blend of determined focus, wellness, fitness, and family.