Retail Marketing Manager

Sun Theory is a rapidly growing, vertically integrated plant-based wellness company operating in the cannabis and hemp industries. Backed by industry pioneers, Sun Theory develops innovative, high-quality products that empower consumers to live healthier lives. With a diverse portfolio spanning cultivation, branded consumer goods, and retail, Sun Theory is redefining modern, sustainable wellness.

Retail Marketing Manager

Sun Theory is seeking a results-driven Retail Marketing Manager to support marketing efforts across multiple retail locations. This role is responsible for developing and executing localized marketing strategies that drive foot traffic, enhance customer experience, and increase sales. The ideal candidate is a strategic thinker with a strong understanding of retail marketing, consumer behavior, and data-driven decision-making.

Key Responsibilities

Retail Strategy & Brand Execution

• Develop and implement retail marketing strategies that align with Sun Theory’s brand vision and cater to each retail banner’s unique needs.
• Ensure brand consistency across all retail locations in messaging, promotions, and customer engagement.
• Collaborate with cross-functional teams to integrate retail marketing with product launches and corporate initiatives.

Promotions & Vendor Management

• Negotiate and secure competitive enterprise-wide promotions (weekly, monthly), ensuring agreements are finalized at least one month in advance.
• Manage promotional agreements, ensuring accountability on both retail and vendor sides.
• Set up promotional discount codes in POS, aligning with campaign timelines and tracking impact.

Localized & In-Store Marketing

• Assist with design and execute hyper-local marketing campaigns to drive foot traffic and community engagement.
• Oversee in-store activations, seasonal promotions, and retail-specific incentives.
• Help coordinate development and placement of in-store signage, displays, and educational materials.

Community Engagement & Events

• Assist Director with planning and executing local events, sponsorships, and partnerships to strengthen brand presence in each retail market.
• Manage vendor pop-up calendars and oversee in-store activations.
• Work with store managers to coordinate customer giveaways and community-driven initiatives.

Internal Communications & Reporting

• Distribute a weekly company-wide email summarizing all marketing initiatives for the upcoming week.
• Maintain clear communication with retail locations, vendors, and corporate teams to ensure seamless execution of marketing programs.
• Track key retail performance metrics, including foot traffic, conversion rates, and average transaction value (ATV).

Key Performance Indicators (KPIs)

• Retail Traffic & Conversion: Growth in store visits and conversion rates.
• Customer Retention & Loyalty: Increased repeat purchases and program participation.
• Campaign Effectiveness: Performance of localized campaigns, events, and digital activations.

This is an exciting opportunity for a marketing leader with a passion for retail innovation and consumer engagement. If you thrive in a fast-paced environment and have a track record of driving measurable impact, we invite you to join us in shaping the future of modern wellness retail.

Salary Range DOE: $65,000-$70,000