Director, Marketing

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Responsible for helping lead the strategy and implementation of Sunkist Growers marketing plan, brand management, and consumer engagement across all consumer touch points and channels. This includes domestic and export programs, foodservice and brand marketing along with PR, nutrition education, tradeshows, website, consumer response, agency management, Sunkist store, crisis management, and the Market Access Program. This position requires a strong understanding of brand strategy, creative, media, community marketing, digital, and social marketing.

Key objectives of this position are to support the strategic overview of the marketing program directed by the Sr. Director Category Management & Marketing. This position involves cross-functional collaboration, support, and working closely with Category management, Retail Trade marketing, Sunkist sales, and Sunkist varietal desk.

Essential Job Functions and Responsibilities :

• Manages consumer marketing efforts, including nutrition education, social media, influencer marketing, out of home, digital advertising, and brand partnership.
• Translates national brand strategies and marketing plans into actionable consumer go-to marketing. Ensures compliance with brand unification efforts and ROI generation.
• Agency management of outside consumer agency including briefings, review / approvals, and evaluation.
• Acts as traffic manager for all projects to ensure deliverables and deadlines are met.
• Strategic planning for internal and external campaigns, media channel selection, and varietal priorities.
• Supporting program analysis for marketing activities to determine ROI and better understand past performance and set future goals.
• Monitoring of marketing spend throughout each season, assisting in the management of annual marketing budget and reporting duties, including maintaining accurate budget reports, forecasting, and expense targets.
• Manage culinary partnerships, chef collaboration, and Foodservice-related campaigns.
• Management of annual tradeshow programs, including booth creation, sponsorships, and attendance needs.
• Maintains and supports Sunkist store and websites.
• Manage marketing team members, including Export Marketing Manager, Brand Specialist, and Marketing Coordinator.
• Supports Food Safety communications when required – consumer response, ERP (Emergency Response Program), recall plan, and crisis management.
• Maintains strong working relationships with internal and external stakeholders including Marketing, Sales, Varietal Management, and Finance.
• External contact with creative agencies and vendors.
• Performs other related duties and projects as assigned for the purpose of ensuring the efficient and effective functioning of the work units.
• Attends meetings as requested.
• Hires and trains new staff in the department.
• Oversees the daily activities and workflow of the department.
• Provides constructive and timely performance feedback.
• Handles discipline and termination of employees in accordance with company policy.

Minimum Educational and Experience Qualifications / Requirements :

Actual salary / hourly wages rates are determined upon a variety of factors such as level of experience, skill, education, and / or certifications; location and position pay range; and organizational internal equity factors.”

Well what is this job really about?

At Sunkist Growers Inc, we believe that our strength and longevity is a result of the hard work and dedication from our employees’ contributions. We foster a safe and respectful work environment with diversity and inclusion for all employees. We aim to achieve a strong work / life balance for everyone by providing wellness education and benefits including holiday, vacation, and sick time. We believe that when our employees are happy, so are our customers.

Behind our history of innovation and commitment to market leadership is a company devoted to providing continued education, excellent benefits, and good working conditions. We provide all the resources you need to support your professional development, including :

DISCLAIMER

This job description indicates in general terms, the type and level of work performed as well as the typical responsibilities of employees in this classification. The duties described are not to be interpreted as being all-inclusive to any specific employee. Management reserves the right to add, modify, change or rescind the work assignments of different positions and to make reasonable accommodations so that qualified employees can perform the essential functions of the job. Nothing in this job description changes the at-will employment relationship existing between Sunkist and its employees.

Sunkist is an equal opportunity employer. Employment opportunities are open to all qualified applicants without regard to race, color, creed, sex, gender identity, sexual orientation, religion, marital status, age, national origin or ancestry, citizenship status, immigration status, military or veteran status, physical or mental disability, pregnancy, genetic characteristics, or any other characteristic protected by federal, state, or local laws. AAP / M / F / V / D

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