What are the responsibilities and job description for the Product Marketing Manager position at SUNMI?
At Sunmi, we are revolutionizing smart IoT devices and integrated cloud services to enable Business 4.0. Our mission is to build a fully interconnected world, enhancing business operations with innovative, intelligent solutions.
As Product Marketing Manager, you will drive the regional go-to-market strategy and support sales & partnerships with compelling product positioning, marketing initiatives, and competitive insights. This role is ideal for a strategic marketer who thrives in a fast-paced, global tech environment.
Key Responsibilities
• Sales Enablement & Brand Promotion
Equip the sales team with product expertise, marketing assets, and sales tools to drive customer engagement.
Represent Sunmi products & brand in customer and partner meetings, trade shows, and events.
• Market Research & Competitive Intelligence
Conduct market analysis (channels, competition, pricing, business models, trends).
Identify and qualify new business opportunities, contributing to strategic planning.
• Digital & Channel Marketing
Develop and execute regional marketing campaigns to increase Sunmi’s brand awareness.
Lead channel & partner marketing programs through targeted events, co-marketing, and strategic communication.
• Product Roadmap & GTM Strategy
Shape product positioning, value proposition, and Go-To-Market execution.
Drive product lifecycle management, from defining global requirements to launch, sales performance tracking, and End-of-Life (EOL) planning.
Identify opportunities for product improvement based on market feedback.
Qualifications & Skills
• 3 to 6 years of experience in product marketing or product management within technology, hardware, software, or cloud solutions.
• Experience in Retail, Hospitality, Mobility, Payments, Transportation, or Logistics is highly preferred.
• Strong digital marketing, storytelling, and communication skills (both verbal & written).
• Customer-centric, results-driven, and adaptable in a high-growth, entrepreneurial setting.
• Ability to work cross-functionally across global teams and lead regional GTM execution.
• Willingness to travel (25% ) for events, partner meetings, and sales engagements.
