Mobile Marketing Channel Manager

Job Title : Mobile Marketing Channel Manager

Job ID : 25-06195

Location : Stamford, CT (Any US; Must be available for ET hours)

Duration : 06 Months on w2 contract

MUST HAVE : Airship experience; Must have experience with JavaScript.

Role Summary / Purpose :

Mobile Marketing Channel Manager leans on their strong technical background and attention to detail to create world class marketing messages and in-app experiences delivered through Client's native app channels. Staying current with vendor capabilities, industry case studies, and Client's objectives, this individual consults with marketing and design teams to create innovative marketing campaigns & assets that leverage the unique capabilities our mobile apps provide.

The successful candidate must be comfortable with both Apple's & Google's mobile operating systems and mobile wallet applications.

Essential Responsibilities :

• Build, test, and deploy BAU mobile marketing campaigns leveraging existing message templates. Recording task status updates and completion evidence in Adobe Workfront as the work progresses.
• Translate design mockups and concepts into functional in-app messages & interactive experiences to support marketing campaigns.
• Combine drag & drop elements with custom HTML & JavaScript snippets to build out library of in-app message templates for use with vendor's embedded Unlayer editor.
• QA custom messages & templates on iOS & Android devices prior to production release. Document QA results in Adobe Workfront.
• Create reference documents and creative specs for templates and script snippets.
• Build audience segments for both one-off campaigns & reusable marketing deployments.
• Build reporting dashboards in Looker-based mobile marketing analytics platform.
• Prototype and QA potential enhancements to marketing capabilities in UAT environments.
• Employ vendor APIs to QA backend data for mobile wallet pass campaigns as well as export API-only reporting.
• Work with mobile app development teams to develop user stories and testing procedures for new marketing features and vendor SDK updates.

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