Manager, Channel Marketing (Retail, Outlet, Wholesale)

About Us

Manager, Channel Marketing (Retail, Outlet, Wholesale)

vineyard vines is a highly successful, privately held, American clothing and accessory retailer founded in 1998 on Martha's Vineyard by brothers, Shep and Ian Murray. With Shep & Ian still at the helm today, vineyard vines has experienced exponential year over year growth and now operates over 120 retail locations locations including an outlet division, a successful e-commerce business, domestic distribution center, and expanding corporate headquarters. In addition, vineyard vines is carried in major department stores such as Nordstrom and Bloomingdales as well as numerous specialty boutiques across the US.

vineyard vines was founded on a state of mind that Every day should feel this good.

You don't need to be on a beach, by the ocean or on vacation to have Every day should feel this good moments. It's a state of mind that we all experience, and one where everyone is invited. At vineyard vines, we don't live an #EDSFTG life away from our desks - we bring it to work with us, too.

In our stores, at our Harbor Drive headquarters or working remotely, our company culture is fun, encouraging and welcoming to all. We work hard and play harder, and we never take ourselves too seriously. And while we have many company goals, our number one priority is making vineyard vines a great place to work for all employees.

Our team is our family, and we'd never have grown to where we are today without them.

We're committed to building an inclusive team across all channels, departments and stores within our community. We hope you'll join us and see what the smiling pink whale is all about.

Overview

vineyard vines is seeking a Manager, Channel Marketing to develop and execute strategic marketing initiatives across our Retail, Outlet, and Wholesale channels. This role is responsible for driving traffic, engagement, and sales through innovative marketing programs tailored to each channel’s unique customer base. The ideal candidate is a highly organized, creative, and results-driven marketer with experience in omnichannel retail, strong cross-functional collaboration skills, and a deep understanding of consumer behavior. This is an exciting opportunity to shape and elevate vineyard vines’ channel marketing strategy, ensuring a seamless and engaging brand experience across all customer touchpoints.

Key Responsibilities

• Develop and implement channel-specific marketing plans to support business objectives for Retail, Outlet, and Wholesale.
• Partner with cross-functional teams to align brand campaigns, promotions, and activations with each channel’s needs.
• Lead the execution of in-store marketing, visual merchandising initiatives, and local store activations.
• Manage seasonal marketing calendars for each channel, ensuring timely execution of campaigns, product launches, and promotions.
• Support store teams with localized marketing initiatives that drive foot traffic and enhance customer experience.
• Develop in-store signage, promotional materials, and experiential marketing activations.
• Partner with retail operations to ensure seamless execution of marketing programs in stores.
• Develop marketing strategies and assets to support key wholesale partners, ensuring brand consistency across accounts.
• Collaborate with sales and account teams to activate wholesale-exclusive campaigns and promotions.
• Work closely with major retail partners (e.g., department stores, specialty retailers) on co-branded marketing initiatives.
• Work closely with Creative, Digital, and Ecommerce teams to develop marketing assets and drive integrated campaigns.
• Collaborate with Merchandising and Planning to align marketing strategies with product priorities and inventory.
• Partner with CRM and Analytics teams to measure campaign performance and optimize future initiatives.
• Own the channel marketing budget, ensuring cost-effective execution and maximum ROI.
• Track and analyze key marketing metrics, using data to refine strategies and drive continuous improvement.
• Provide regular performance updates and insights to leadership and key stakeholders.
  
  

What You Bring

• 5 years of experience in retail, outlet, or wholesale marketing, preferably in a fashion, lifestyle, or premium brand.
• Proven ability to develop and execute channel-specific marketing strategies that drive traffic, conversion, and brand awareness.
• Experience managing multi-location marketing programs across physical retail and wholesale channels.
• Strong project management skills, with the ability to juggle multiple campaigns, timelines, and stakeholders.
• Deep understanding of consumer behavior and how to tailor marketing initiatives to different sales channels.
• Excellent collaboration and communication skills, with a track record of working cross-functionally.
• Data-driven mindset, with experience analyzing marketing KPIs and optimizing performance.
• Strong attention to detail and ability to thrive in a fast-paced, entrepreneurial environment.
• Proficiency in marketing tools, project management platforms, and CRM systems.
  
  

Every-day Will Feel This Good Because

• We have a fun-spirited entrepreneurial culture filled with truly “good” people
• We have flexible working hours and work from home days to accommodate your personal life
• We offer a generous employee discount so you can rep our lifestyle on-and-off the boat
• We offer a competitive salary package, 401-K, commuter benefits, and paid-family leave, health savings , flex spending accounts, life & disability insurance
• We have an onsite gym as well as health & financial wellness programs to keep you active
• We offer 2 summer Fridays to take off in addition to a competitive vacation policy & holiday calendar