What are the responsibilities and job description for the Performance Marketing Manager position at Sunstate?
About Sunstate
At Sunstate we do rental equipment better. Join us in our pursuit to be the best equipment rentals company in the market. Since our opening in 1977 our commitment to our people has fueled our nearly 50 years of success.
What Sunstate Offers:
- Paid Time Off, including vacation, personal time, sick time, holidays and floating holidays
- Health Benefits: Medical, Dental, Vision, with many ancillary offerings
- 401(k) Plan Company Match
- Short Term & Long Term Disability Benefits
- Parental Leave
- Life Insurance
- Hybrid position requiring applicants to be located in Arizona
Description:
The Performance Marketing Manager will drive data-driven marketing initiatives to optimize customer acquisition, engagement, and retention for Sunstate Equipment. This role will oversee the implementation and management of Marketing and Data Cloud email automation, digital advertising campaigns, Account-Based Marketing (ABM) strategies, and campaign analysis. The ideal candidate will possess a strategic mindset, technical expertise, and the ability to analyze performance data to deliver measurable business results.
Qualifications/Requirements:
- Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
- Excellent project management skills with the ability to manage multiple initiatives simultaneously.
- Exceptional communication and interpersonal skills to collaborate across teams and influence stakeholders.
- Proven experience with B2B marketing strategy development and execution.
- Proven experience utilizing innovative technologies like GenAI, data clean rooms and/or RMNs (as examples)
Education/Years of Experience
- Bachelor’s degree in Marketing, Business, Data Analytics, or a related field
- 5 years of experience in performance marketing, digital advertising, or a related role, ideally in a B2B environment.
- Proven experience with Marketing Cloud, Data Cloud, or similar marketing automation platforms.
- Hands-on experience with ABM strategies and tools (e.g., ZoomInfo, Demandbase, 6sense).
- Proficiency in Google Ads, Google Analytics, Looker Studio, Post Hog and other analytics platforms.
Duties and Responsibilities:
Marketing Automation
- Plan and oversee execution of strategic integrated marketing campaigns designed to establish/build the brand, drive demand, and/or drive leadsDevelop and execute a lifecycle marketing strategy that engages and retains Sunstate customers
- Oversee the design implementation, and management of Marketing and Data Cloud email automation workflows to engage prospects and nurture leads.
- Collaborate with Sales Cloud, Engineering and Sales teams to align marketing automation efforts with sales funnel optimization.
- Create and manage segmentation strategies to deliver personalized customer experiences.
- Manage activities and outputs of Salesforce Marketing Cloud Specialist with oversight on email automation, email builds, and reporting.
- Proven experience managing email deliverability best practices, including IP warming, domain authentication, CAN/SPAM compliance, and sender reputation to ensure high inbox placement rates.
Digital Advertising
- Develop, execute, and optimize multi-channel digital advertising campaigns, including paid search, display, social media, and programmatic ads.
- Monitor and analyze ad performance metrics, ensuring campaigns deliver a strong ROI.
- Collaborate with creative teams to produce high-quality, engaging ad content.
- Stay up-to-date with emerging digital marketing trends and technologies to ensure the company remains competitive.
- Manage external agencies and vendors as needed for campaign execution and performance optimization.
Account-Based Marketing (ABM)
- Partner with Marketing Strategy team and Sales to develop and deliver end-to-end account-based marketing (ABM) strategies to target key accounts and drive revenue growth.
- Leverage data and insights to identify high-value accounts and personalize outreach strategies.
- Track and report ABM performance metrics, providing actionable insights for refinement.
Analytics and Reporting
- Develop comprehensive dashboards to track performance metrics across campaigns and channels.
- Conduct A/B testing and multivariate experiments to optimize campaign strategy.
- Provide actionable insights and recommendations based on data analysis to inform marketing strategy.
Why Choose Us?
At Sunstate, every employee is valued, respected, and fairly compensated. More importantly, every employee has a voice that deserves to be heard. We are working hard to challenge the typical ways of business and develop an environment where our employees feel safe, comfortable, and look forward to coming to work. No matter which location you visit, you can’t help but feel the close-knit work-family environment.
We have strategically and organically grown our company from within, promoting from the ground up and providing employees with opportunities to explore their different passions within our own walls. This culture allows our people to develop valuable, marketable skills they can use throughout their career. Plus, with benefits like Baby Bonding, My Holiday vacation time, and discounts on everything from movie tickets to cell phone bills, we’re constantly evolving our resources to provide our people with tools to make their lives easier!
Be YOU at Sunstate
At Sunstate Equipment, we are actively fostering a workplace culture where individuals of all identities and life experiences feel genuinely valued, respected, and appreciated. As a proud equal-opportunity employer, we wholeheartedly welcome candidates from diverse backgrounds and cultures. We recognize and celebrate the unique perspectives they bring, with the understanding that they are the fuel for the innovative ideas that drive the evolution of our industry
Sunstate Equipment Co. is an Equal Opportunity Employer
A Drug Free Workplace and Participates in E-Verify
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