What are the responsibilities and job description for the Manager, Influencer Marketing position at Supergoop!?
Who we are :
Hi, we're Supergoop! Since 2005, we've been changing the way the world thinks about sunscreen. Today, we're as committed as ever to creating feel-good sunscreen that you'll really want to wear. Because protecting your skin's health is what we're all about. Every. Single. Day.™
Daily & Ongoing ResponsibilitiesManage paid influencer partnerships and campaigns in partnership with the Senior Manager of Brand Marketing, owning all aspects of the process (outreach, contracting, briefing, etc.), focusing on TikTok, Instagram, YouTube, streaming, and new social media platforms and building strategic targets against priority consumer segmentsPlan & execute organic mailer strategy & tracking through incoming DMs and tracking software; cultivate overall gifting strategy. Expand list to include new creators and new markets.Identify new influencers across all social channels for brand to gift and partner with, forge relationships with influencers and agents / industry folk across all influencer segmentsManage influencer lists and list creation with support from Senior Manager of Influencer as well as executing daily send-outs, packages and brand materialsSupport key cross-functional partners like retail, DTC, and social on influencer requestsPartner with DTC and media team on affiliate marketing partnerships initiatives including ShopMy, Rakuten and LTKManage influencer marketing budget, supporting in budget and invoice tracking and reconciling the month with financeDevelop, propose and oversee Supergoop!'s weekly monthly reporting on all influencer campaigns, partnerships, and launches, along with monthly and / or quarterly board recapsDerive qualitative and quantitative insights from reporting to apply to future campaigns and partnershipsDraw original and actionable insights from influencer reportingOwn all aspects of reporting and relationship with reporting vendorHost & manage influencers, community, and consumers for in-person and digital events, work with IRL / Brand Experience team to support team's IRL activations, oversee guests lists and manage influencer led coverageWork with IRL team to support development of influencer, community and consumer led events as needed, leading key events as assigned from packing boxes, event staffing, event set up and break downWith the ever changing landscape, conduct competitive analysis while staying updated with current trendsMentor interns, manage day-to-day workload and intern programSkills & Requirements :
Ideal candidates have strong interpersonal and relationship building skills and brings with them pre-existing relationships in beauty. They are also strong communicators, detail oriented, have an enthusiastic, can-do attitude, open to all tasks big & small that come with working on a small, scrappy team for a fast-growing company.
Candidates should be fluent in reporting and digital analytics and have a deep understanding of beauty and lifestyle communities on TikTok, Instagram, YouTube, and new media / emerging social platforms, and be ready to manage many relationships and projects at once. Experience with affiliate influencer marketing a plus! Beauty experience is required.
Additionally, strong presentation and deck-building skills are crucial to this role as well.
Media / PR / marketing or humanities majors are encouraged, but not requiredExperience with Tribe / Creator IQ a plus5-6 years of job experience requiredHybrid office in NYC (with required attendance in-office throughout the work week)Must be based in NYC or metro areaSalary range : $80,000 - $90,000 / year commensurate with experience
Supergoop! shines bright for you and offers US based full-time employees :
Comprehensive Health BenefitsGenerous Paid Time Off Policy401k with Company MatchProduct DiscountsEmployee Referral ProgramCompany and Team Off-Sites
EEO Statement :
Supergoop! is dedicated to hiring a diverse workplace that celebrates an inclusive culture and a sense of belonging. As an equal opportunity employer, we do not discriminate based on race, color, religion, sex (including pregnancy, gender identity, gender expression, and sexual orientation), national origin, age, veteran status, genetic information or disability.
Health and Safety Statement :
The health and safety of you and the Supergoop! Team is important to us. Covid-19 vaccination will be required to work in our office.
Salary : $80,000 - $90,000
