Content Marketing Manager

About Us

Supio is a trusted AI platform purpose-built for law firms, reshaping how data drives impactful outcomes. Our innovative approach blends technology with deep legal expertise, making us a leader in our field. We go beyond surface-level AI to deeply understand our customers' daily needs, empowering law firms with unparalleled data insights. Supio delivers human-level accurate analysis of complex data and legal records, quickly and efficiently-bringing critical insights when they matter most. Trusted by top litigation lawyers, our platform has supported over $1 billion in settlements, even in courtrooms.

Who Are We Looking to Add to Our Team?

Supio is hiring a Content Marketing Manager to develop, execute, and manage our content marketing strategy. In this role, you will create and promote content that attracts, engages, and converts customers to Supio. The ideal person for this role is highly collaborative, thoughtful with detail, and excels in working across channels and teams in an ambiguous environment.

Key Responsibilities

• Market Research and Analysis:
• Conduct in-depth market and customer research to develop an ICP portrait, identify ICP needs, define competitive landscape, competitive positioning, and industry trends.
• Develop a customer purchase journey to identify opportunities to reach our ICPs at the right time, on the right channel, with the right message
• Product Messaging & Positioning Foundations:
• Develop clear and compelling product positioning and messaging foundations that resonate with ICPs
• Develop a distinct tone of voice & copy guidelines
• Content Strategy:
• Develop and implement a comprehensive content marketing strategy and content calendar for 2025
• Conduct market research and competitive analysis to identify content opportunities.
• Develop customer testimonials and case studies
• Written Content: Create high-quality, engaging written content, including Blog posts, Case studies, Content Syndication, Product guides, social media posts.
• Video Content: Produce engaging video content, including Customer story videos, Product demos and tutorials, Webinars, Short-form video content for social media platforms.
• Sales Enablement:
• Equip the sales team with the necessary collateral to effectively sell Supio products
• Create sales presentations, product demos, and other resources to support the sales process.
• Podcast Content: Develop a podcast series with customers and experts in the legal AI field
• Content Measurement and Analysis: track and analyze key content performance metrics across all formats: website traffic and engagement, social media reach and interactions, lead generation and conversion rates. Utilize data insights to continuously optimize content strategy and improve overall results.
• Team Collaboration:
• Collaborate effectively with engineering, product, sales and customer success teams to ensure that content aligns with business objectives, customer needs and product roadmap.

Qualifications

• Excellent writing and storytelling skills, with a strong understanding of different content formats and their respective best practices.
• Experience in video production and editing, including knowledge of video editing software.
• Familiarity with podcast creation and production workflows.
• Strong understanding of SEO principles and best practices for content optimization.
• Experience with social media marketing, email marketing, and content management systems.
• Ability to manage multiple projects, prioritize effectively, and meet deadlines in a fast-paced environment.
  
  

Bonus Skills:

• Experience with AI and machine learning technologies.
• Familiarity with the legal industry and legal software.
• Graphic design skills for creating visually appealing content assets.
• Experience with paid advertising platforms for content promotion
  
  

Why Join Us?

As a Series-A startup, joining Supio means becoming a vital contributor to our success, where your ideas and efforts will directly shape our products, company culture, and long-term vision. We're in an exciting phase of scaling, presenting opportunities for both company and career growth as we expand our market presence and develop new features and services.

Compensation

The base salary range for this position SF Bay Area salary range of $135,000 - $189,000 and Seattle range of $133,000 - $183,000 range. This role is also eligible for stock options. Compensation may vary outside of this range depending on a number of factors, including a candidate's qualifications, skills, competencies, and experience.

Benefits & Perks

Supio offers an extensive benefit package and perks which include:

• Health benefits including medical, dental, and vision insurance
• Flexible paid time off (PTO) with company paid holidays
• In-office perks, including transportation subsidies, snacks & beverages, and so much more!
  
  

E-Verify Participation Notice

Supio participates in E-Verify, an employment authorization program through the U.S. Department of Homeland Security and the Social Security Administration.

Equal Employment Opportunity (EEO) Statement

Supio is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Take the Next Step

Are you ready to shape the future of AI and make a meaningful impact? Join us at Supio, where your work not only drives technological advancement but also fosters a more connected and accessible world. Apply now to start your journey with a team that values innovation and collaboration.