What are the responsibilities and job description for the Technical Product Marketing Manager position at Svix?
Mission
As a Technical Product Marketing Manager at Svix, you will develop and execute strategic marketing plans to give voice to the company strategy and drive the success of our products. You will partner with the GTM team and our CEO to build the GTM engine. You'll be responsible for product positioning, content generation, messaging / comms, sales enablement, and increasing brand awareness and customer base. By understanding market trends, analyzing competitors, and developing compelling messaging and positioning for our products, our prospects and customers hear and respond to a single voice. You will deeply know, understand, and empathize with our customers, which gives you the unique perspective to help build customer moats.
In this role you'll collaborate closely with our CEO, sales team, and engineering to effectively connect the product to the customers that need our solution. With an audience first approach, you will represent Svix's voice to the market. Joining Svix now is getting the best of both worlds. It's early enough to make a significant impact on the trajectory of the company, but we already have significant revenue and are used by some of the world's best companies. This is a unique opportunity to help shape our content strategy and the developer-facing voice of Svix.
Outcomes
- Drive awareness and top of funnel activity
Craft content, collateral and copy for social media platforms, blogs and ads
Impact to be measured by customer acquisition, engagement on social media and the completion of launch materials (web pages, demos, videos, case studies)
Increase awareness of Svix's products among target customers by creating marketing campaigns and campaigns, crafting compelling messaging, owning case studies and utilizing various channels to reach the intended audience, such as social media and conferences.
Create sales collateral, provide training, and craft messaging frameworks that resonate with potential buyers so that our sales team is able to link customer needs to tangible business impacts
Develop deep industry and competitive knowledge that drives both GTM processes and product development
Competencies
You have experience with technical products and / or a technical background that empowers you to navigate a highly technical developer tool product
You have a deep understanding of the customer and the buying process, and you possess the ability to translate technical features and concepts into customer benefits and reasons to buy.
You plan and execute marketing campaigns that effectively represent the Svix brand and drive engagement in collaboration with other cross-functional teams, such as Sales, Growth, Engineering, etc.
You're able to understand both our ideal customers and the technology, and you're able to communicate complex concepts in simple terms to create impactful campaigns.
You're able to gather market insights, customer feedback, and competitive intelligence to inform strategic decisions and address customer needs.
Compensation
Base Salary Range : $150,000 - $170,000
Equity : We offer generous equity packages at Svix. As an owner, our success is your success.
Benefits (US) : Health insurance (including vision and dental), long-term and short-term disability insurance, 401(k) retirement account, paid sick time and paid personal time off.
Additional information
General guidelines
Salary : $150,000 - $170,000
