What are the responsibilities and job description for the PAID SEARCH SPECIALIST position at SW CORP --- SPA WORLD?
Company: SWCORP
Location: Miami, FL (On-site/Hybrid/Remote options available)
Job Overview: SWCORP is seeking an experienced Pay-Per-Click (PPC) Specialist with a strong background in eCommerce advertising and marketplace management, including Amazon, Home Depot, and other major retail platforms. The ideal candidate will be responsible for creating, managing, and optimizing paid advertising campaigns to drive sales and maximize ROI across multiple platforms.
Key Responsibilities:
Develop, execute, and optimize PPC campaigns on Google Ads, Amazon Ads, Meta (Facebook & Instagram) Ads, Bing Ads, and other relevant channels.
Manage and scale advertising efforts for SWCORP’s eCommerce platforms (Amazon, Home Depot, Shopify, Walmart, etc.).
Conduct keyword research, competitor analysis, and audience targeting to improve campaign performance.
Optimize Product Listing Ads (PLAs), Sponsored Ads, Display, and Retargeting campaigns.
Monitor and analyze campaign performance using Google Analytics, Amazon Seller Central, and other tracking tools.
Implement A/B testing strategies for ad creatives, landing pages, and conversion funnels.
Manage advertising budgets and ensure optimal Cost-Per-Click (CPC) and Return on Ad Spend (ROAS).
Collaborate with eCommerce, Sales, and Content teams to align marketing strategies with business goals.
Stay updated on industry trends, algorithm changes, and best practices in PPC and eCommerce marketing.
Qualifications & Requirements:
3 years of experience in PPC advertising and eCommerce marketing.
Proven expertise in Google Ads, Amazon Sponsored Ads, Facebook Ads, and Bing Ads.
Experience managing ad spend across Home Depot, Amazon, Walmart, and other online marketplaces.
Strong understanding of Google Analytics, Facebook Pixel, and conversion tracking tools.
Experience with SEO and SEM principles to complement paid strategies.
Knowledge of marketing automation platforms (e.g., Klaviyo, HubSpot, or similar).
Strong analytical skills with the ability to interpret data and make data-driven decisions.
Proficiency in Microsoft Excel, Google Sheets, and reporting tools.
Excellent communication and collaboration skills.
Preferred Qualifications:
Experience with eCommerce platforms like Shopify, Magento, or WooCommerce.
Prior experience managing Home Depot’s Retail Media Network (RMN) ads.
Understanding of Amazon’s A9 Algorithm and Home Depot’s advertising tools.
Background in lead generation and customer acquisition strategies for high-ticket products.
Benefits & Perks:
Competitive salary performance-based bonuses.
Comprehensive benefits package (health, dental, vision, 401k, PTO).
Professional growth and learning opportunities.
Collaborative and fast-paced work environment.
If you have a passion for digital advertising, eCommerce growth, and marketplace management, we want to hear from you! Apply today and be part of SWCORP’s expanding team.