What are the responsibilities and job description for the Paid Media Specialist position at SweatHouz Infrared Sauna Studio?
Paid Media Specialist
Location: Atlanta, in office
Reports To: Director of Growth & Paid Media
Company Summary
SWTHZ is a fast-growing contrast therapy studio franchise that combines infrared saunas and cold plunge therapy in a premium, private suite experience. With both corporate-owned and franchised locations, we are on a mission to help people optimize their recovery, performance, and overall well-being. Our team is passionate about wellness, innovation, and delivering an exceptional customer experience.
Position Overview
The Paid Media Specialist will execute and optimize digital advertising campaigns across multiple platforms, driving customer acquisition, lead generation, and revenue growth for both corporate and franchise locations. This role will focus on campaign execution, performance tracking, and ongoing optimization to maximize ROAS.
Who Is Right for This Role?
- A detail-oriented and analytical marketer who loves diving into campaign performance data.
- Someone who is hands-on with ad platforms and thrives in execution-heavy roles.
- A self-starter who is excited to work in a high-growth, fast-paced environment.
- Someone who enjoys A/B testing, experimentation, and optimizing ad performance.
Responsibilities
- Manage day-to-day execution of Meta and Google (TikTok, YouTube ad campaigns to launch soon)
- Optimize ad targeting, audience segmentation, and bid strategies to maximize ROI.
- Assist in landing page optimization and conversion rate improvements.
- Work with analytics to create reports and dashboards to monitor performance KPIs (CAC, ROAS, LTV).
- Work closely with the Director of Growth & Paid Media to implement growth strategies.
- Test new ad creatives, messaging, and audience strategies to improve ad performance.
- Stay up to date on algorithm changes, platform updates, and industry trends.
- Support local franchisee marketing efforts, ensuring campaigns align with brand guidelines.
- Collaborate with design and content teams to develop compelling ad creative.
Required Experience
- 1 year of experience in paid media or digital advertising.
- Hands-on experience managing Meta Ads, Google Ads, and TikTok Ads.
- Experience with analytical skills and experience with Google Analytics, Meta Business Suite, and reporting tools.
- Ability to write short-form and ad copy
- Basic knowledge of SEO, CRO, and landing page optimization is a plus.
- Prior experience in fitness, wellness, or franchise marketing is preferred but not required.
What Success Looks Like
- Improved ad efficiency (lower CAC, higher ROAS) across all campaigns.
- A data-driven testing framework that leads to continuous improvement.
- Effective franchisee marketing support with strong local campaign performance.
- Seamless execution of growth initiatives in partnership with the broader team.
- Contribution to creative and audience strategy to drive better engagement.
Compensation & Benefits
- Comp $65-$70k
Job Type: Full-time
Pay: $65,000.00 - $70,000.00 per year
Benefits:
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Day shift
- Monday to Friday
Work Location: In person
Salary : $65,000 - $70,000
