What are the responsibilities and job description for the Social Media Campaign Manager position at Sweetgrass Properties?
About Sweetgrass Properties: We are a premier vacation rental management company with a passion for showcasing the beauty and charm of the Lowcountry. Our mission is to create unforgettable vacation experiences for our guests while providing exceptional service and marketing expertise to our property owners. As our new Social Media Campaign Manager, you will play a key role in developing and executing our social media strategy to drive bookings and brand awareness.
Responsibilities:
Requirements:
Responsibilities:
- Develop & Execute Paid Social Media Ads – Manage and optimize Facebook and Instagram ad campaigns to drive bookings and brand awareness.
- Collaborate with Local Businesses & Influencers – Build partnerships and cross-promotions to increase reach and engagement.
- Track & Analyze Performance – Use analytics tools to monitor content effectiveness, engagement trends, and campaign success.
Requirements:
- Social Media Experience – Proven track record of creating and implementing successful social media campaigns.
- Paid Social Ads Expertise – Knowledge of Meta (Facebook and Instagram) ad campaigns, audience targeting, and ad optimization.
- Highly Creative & Trend-Aware – Stays ahead of social trends and knows how to create viral, engaging content.
