What are the responsibilities and job description for the Brand Manager position at Sweetgreen, Inc.?
On the sweetgreen Brand Marketing team, we aren’t just marketers. We are consumer-focused, disruptive thinkers, culture aficionados and creative problem-solvers with a passion for innovation and a long-term growth mindset. We are a curious bunch. We dream big but start small. We are at the forefront of innovation, always looking to be at the intersection of food and culture.
Read on to find out what you will need to succeed in this position, including skills, qualifications, and experience.
The Brand Manager, Marketing will play an integral role in shaping the future of sweetgreen by serving as a key stakeholder in integrated brand communications strategy and execution. This position will leverage their proven track record to lead and support breakthrough brand communications campaigns including go-to-market launch strategies, media planning, guest engagement promotions, and brand experiences and innovations. The role will also play a part in menu innovation and channel strategy to build the sweetgreen brand. You’ll be joining a team that manages multiple high-stakes campaigns with a guest-obsessed, culturally driven mindset. Join us for the opportunity to make your mark on the future of food and culture.
As the Brand Manager, Marketing, you will :
- Lead brand campaigns from idea development to execution with unwavering obsession with consumer and culture to deliver breakthrough strategies and disruptive creative briefs, ensuring flawless experience across all consumer touchpoints.
- Lead and collaborate with internal and external partners, including experiential, PR, social, digital, media, and tech teams to execute the successful launch of brand campaigns.
- Lead external agency across both creative and integrated comms strategy & planning.
- Shape brand strategy and product innovation, driving impact and measuring success against established KPIs.
- Drive decision-making through a spirit of business ownership contributing a clear financial understanding of the business.
- Assess the continuous evolution of the competitive landscape, consumer insights, new societal trends, and culture.
- Work closely with social leads, media agency and creative partners to improve and future proof creative development strategies.
- Additional duties as assigned.
Desired traits :
Desired experience :
What you'll get :
Come join the sweetlife!
About sweetgreen
sweetgreen is on a mission to build healthier communities by connecting people to real food. We passionately believe that real food should be convenient and accessible to everyone. Every day in each sweetgreen, our 3,500 team members make food from scratch, using fresh ingredients and produce delivered that morning. And in our local communities, we’re committed to leaving people better than we found them. We’re in the business of feeding people, and we’re out to change what that means.
sweetgreen provides equal opportunities for everyone that works for us and everyone that applies to join our team, without regard to sex or gender, gender identity, gender expression, age, race, religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service, past, present, or future, in the uniformed services of the United States (military or veteran status), or any other consideration protected by federal, state, or local law.
sweetgreen participates in the federal government's E-Verify program to determine employment eligibility.
Salary range for this role : Starting salary range based on experience$110,000—$130,000 USD
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Salary : $110,000 - $130,000
