What are the responsibilities and job description for the Email Developer position at Sweetwater?
Job Requirements
Sweetwater, the nation's number one online retailer of music instruments and pro audio gear, is seeking to hire a knowledgable, driven, and passionate Marketing Automation Manager to our growing Performance Marketing team! The ideal candidate for this position will be a well-rounded, detail-oriented, and collaborative marketing technologist. This individual will be highly skilled at translating business requests into technical requirements, and someone who thrives in a fast-paced environment. The optimal candidate will have a deep understanding of Marketing Automation Platforms ( Braze, Blueshift, Salesforce Marketing Cloud, etc.) and knowledge of related customer technology systems.
Job Responsibilities
- Work closely with marketing, technology and sales departments to ensure optimal performance and usage of marketing automation systems and products.
- Collaborate with marketing team to map customer journeys and design automated, personalized campaigns in accordance with business objectives.
- Develop and deploy items such as email marketing journey optimization, SMS / MMS, subscriber list management, Blueshift native connector integration, customer attribute ingestion and activation.
- Implement marketing automation strategies to nurture leads, drive engagement, and enhance the overall customer experience. Leverage personalization features to deliver targeted and relevant content to different segments.
- Manage and segment customer data within marketing automation toolset for precise targeting and personalized messaging.
- Design, build, test, debug, and provide documentation for projects / programs associated with Blueshift marketing platform.
- Review business requirements to optimize business processes, source data, data flows and business rules, and assists with the implementation.
- Provide training and support to end users including but not limited to (data cleanliness, internal processes, user onboarding and new features).
- Ensure email and SMS correspondence follow industry policies and best practices.
- Lead the development of product / system requirement definition and feature identification, including documentation of prioritized feature sets and use cases based on internal customer needs and business value.
Qualifications
Sweetwater "Ideal Team Player"
We function best as a unified team, so relocation to our state-of-the-art campus in Fort Wayne, IN is required. Interested and qualified candidates, please apply. We look forward to exploring your #FullTimeDream with Sweetwater!
Sweetwater’s culture is one that is built on the creation and celebration of music, which unifies people from all walks of life. Our individual differences make Sweetwater stronger as a company and a better place to work. Having a truly diverse workforce allows us the opportunity to collectively respect, learn and grow from each unique perspective and experience. We have welcomed thousands of employees and families who have joined the Sweetwater team from all over the nation and the world, and we welcome you, too, to find out why we consider a career at Sweetwater the full-time dream.
