What are the responsibilities and job description for the Email Marketing Specialist position at Sweetwater?
Job Requirements
Sweetwater is seeking an Email Marketing Specialist to join our growing team. Reporting directly to our Sr. Email Marketing Manager, this role will plan, execute, and measure a variety of campaigns and initiatives in Sweetwater’s email marketing program.
Daily responsibilities of this role will include close coordination of email communication plans with internal teams, as well as the regular build-out and segmentation of email assets, ensuring deliverables are on-time and executed with a high degree of accuracy and effectiveness. This role will be expected to measure, test, analyze necessary KPIs, presenting campaign performance and advising on potential optimizations.
Responsibilities :
- Execute multiple aspects of email campaigns including planning, development, proofing, deployment and measurement.
- Support the email production process, ensuring all emails are accurate and performant.
- Conduct quality assurance testing on email messages; ensure tracking links, images, subject lines, and segmentation lists function properly; verify that email renders correctly across various email clients.
- Collaborate with key stakeholders including digital marketing, creative services, marketing analytics, and marketing operations to ensure that outcomes and deliverables meet spec and satisfy important needs of the business.
- Partner with creative services to develop campaign and creative concepts, representing the needs of the email channel.
- Participate in email experimentation from hypothesis to execution and measurement.
- Conduct extensive testing and analysis of email marketing efforts such as creative layout testing, copy testing, and segmentation testing to develop best practices.
- Identify opportunities for cross-channel integration between email and other marketing channels.
- Support similar one-to-one marketing automation efforts including SMS and push.
- Consult with business stakeholders regarding email best practices.
- Stay current on digital marketing best practices, industry standards, and compliance best practices.
- Manage time, tasks, projects, priorities, and deadlines with tactical precision and creative excellence.
Requirements :
Bonus :
Sweetwater "Ideal" Team-Player
We function best as a unified team, so relocation to our state-of-the-art campus in Fort Wayne, IN is required. Interested and qualified candidates, please apply. We look forward to exploring your #FullTimeDream with Sweetwater!
Sweetwater’s culture is built upon celebrating the creative creation of music, which unifies people from all walks of life. Our individual differences make Sweetwater stronger as a company and a better place to work as we respect, learn, and grow from each team member’s unique perspective and experience. We have welcomed thousands of employees and their families from all over the world, and we invite you to discover why we consider a career at Sweetwater the full-time dream.
