What are the responsibilities and job description for the Marketing Consultant position at SWI - Innovation Delivered?
Title: Marketing Consultant - II
Location: Overland Park, KS (Onsite)
Contract Length: 12 Months (W2 contract)
Key Responsibilities:
- Lead end-to-end management of virtual events and webinars, ensuring all timelines and objectives are met.
- Oversee virtual event and webinar workstreams and develop tactical plans to achieve established goals.
- Foster strong cross-functional relationships with teams such as Product Marketing, Campaigns, Brand, Social, Paid Media to ensure alignment and successful outcomes.
- Leverage and improve upon established processes, templates, and best practices for virtual event and webinar execution.
- Develop content for the event including an outline, PowerPoint presentations and speaking points.
- Develop webinar-related social media posts, webpages, emails, and other communication channels.
- Execute and optimize email campaigns promoting virtual events and webinars using marketing automation platforms.
- Preferred experience with On24 virtual platform.
Qualifications:
- Bachelor’s degree in marketing, communications, business, or related field or equivalent work experience.
- 6 years of experience in B2B Marketing.
- Proven success in managing virtual events and webinars, as well as in-person events.
- Experience with On24 or other virtual platform and customer engagement hubs.
- Strong project management experience, with the ability to effectively manage multiple projects simultaneously.
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