What are the responsibilities and job description for the Swipejobs is hiring: Marketing Specialist in Irving position at Swipejobs?
Job Description
Job Description
Job Description :
Only considering candidates with the following :
Bachelor's Degree
2 years of applicable work experience
Experience with Marketing Automation, Eloqua experience (preferred)
Proficient in HTML for email building
Proficient in Excel
Previous experience with CMS or CRM (preferred)
Business acumen and professional verbal / non-verbal communication skills
Ability to build and maintain relationships with a high degree of professionalism
Ability to manage multiple projects simultaneously with exceptional attention to detail and impeccable execution
Creative problem solver with excellent verbal and written communications skills
Confident, self-motivated individual with strong bias toward action
Responsibilities :
Work with the greater marketing team to gather inputs and assets needed for email campaigns, including audience identification and segmentation, campaign logic, HTML / design, email copy, analytics, etc.
Email Creation : Build email templates and edit HTML, utilizing tools such as Eloqua Email Creator or Knak, including complex dynamic variables
Marketing Automation Configuration : Build email streams according to campaign logic in marketing automation platform
Campaign Testing : Stage and test emails, quality check emails, audience / segmentation and campaign logic
Deployment : Execute email marketing (schedule, send and measure)
Quality Assurance : Monitor campaigns to ensure automation is working as designed
Reporting : Enable reporting on email marketing results (open rates, CTRs, unsubscribes, a / b test results)
Campaign Optimization : Provide recommendations on opportunities to improve and optimize email effectiveness (CTAs, copy, segmentation, subject lines, format)
Marketing Automation Systems Development
Technology Integration - Work with the greater marketing team for ongoing development of Marketing Automation platform including additional integration projects with CRM and increasing capabilities with current systems
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