What are the responsibilities and job description for the Brand Manager position at Swisher Hygiene?
For the past 162 years, Swisher has been an industry leader known for its iconic products and commitment to high quality standards. With a rich history, Swisher serves adult consumers through a diverse range of businesses, including Swisher Sweets Cigar Company, Helme Tobacco Co., Hempire, Rogue Holdings, and Drew Estate : The Rebirth of Cigars. We have a passion for people and helping them build rewarding careers. If you're ready to create excitement and drive what's next in the industry, we'd love to hear from you.The Brand Manager is responsible for the development of brand strategies and the successful execution of annual brand plans for their assigned brand.Key ResponsibilitiesLead all brand-level activities and strategic initiatives, including but not limited to : strategic brand planning, P&L / financial analysis, market research, adult consumer research, new product development, packaging initiatives, quality improvements, pricing analysis, distribution planning, advertising development, media planning, and retail / shopper marketing programsInitiate and guide the execution of brand projects from briefing to in-market execution relating to advertising, point of sale, packaging design, product innovation, partnerships and eventsAlign with Finance to facilitate timely financials, P&L analysis, specialized reports, financial transparency, budgetary requests, and revisionsProvide guidance to Marketing Operations to support agency / vendor operations, project management, marketing materials inventory management, budget administration, and tradeshow planningPartner with Manufacturing Operations to facilitate production forecasting and manufacturing alignmentCollaborate with agency partners to create a strong brand visual identity and effective and timely execution of marketing initiatives through strategic briefing, project prioritization, and sound decision-makingPartner with Business Analytics to drive regular reports on market trends, competitive analysis, brand performance, social / digital insights, KPI achievement, and sales / production forecastingProvide Sales and Trade Marketing with strategic support for distribution initiatives and create compelling sell-in materials for the sales force to convey brand strategies to distributors and retailersQualificationsBachelor's degree in Business Administration, Marketing, or related field4 years of brand marketing experience with a strong understanding of general branding concepts, including strategy, value proposition and positioning, consumer insights / market research, pricing, and marketing communications and tacticsHigh level of understanding of brand-level P&Ls and financial reportsProven strategic planning and creative concepting skills, critical thinking, analytical, and problem-solving capabilitiesEstablished capabilities in leading cross-functional teamsExperience in formulating, executing, and analyzing omnichannel consumer marketing campaignsExceptional time management and organizational skillsHigh-level written and verbal communication skills with strong presentation and public speaking capabilitiesEnthusiastic, goal-driven attitude with the ability to follow up and follow through proactivelyExcellent interpersonal skills with an ability to build relationships and work well with all levels of employees, including senior managementProficient in MS Office (Excel, PowerPoint, Outlook & Word)Preferred QualificationsMaster's degree in Business, Marketing, or related fieldPrevious brand management experience and / or CPG specific workWhat we offerBase salary and bonus programMedical, dental, vision, life insurance effective on date of hireGenerous 401(k) PlanDefined Contribution PlanPaid vacation and paid holidaysTuition reimbursementProfessional growth and development programs to help advance your career! Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)
