What are the responsibilities and job description for the Brand Manager position at Swisher?
For the past 162 years, Swisher has been an industry leader known for its iconic products and commitment to high quality standards. With a rich history, Swisher serves adult consumers through a diverse range of businesses, including Swisher Sweets Cigar Company, Helme Tobacco Co., Hempire, Rogue Holdings, and Drew Estate: The Rebirth of Cigars. We have a passion for people and helping them build rewarding careers. If you’re ready to create excitement and drive what’s next in the industry, we’d love to hear from you.
The Brand Manager is responsible for the development of brand strategies and the successful execution of annual brand plans for their assigned brand.
Key Responsibilities
- Lead all brand-level activities and strategic initiatives, including but not limited to: strategic brand planning, P&L/financial analysis, market research, adult consumer research, new product development, packaging initiatives, quality improvements, pricing analysis, distribution planning, advertising development, media planning, and retail/shopper marketing programs
- Initiate and guide the execution of brand projects from briefing to in-market execution relating to advertising, point of sale, packaging design, product innovation, partnerships and events
- Align with Finance to facilitate timely financials, P&L analysis, specialized reports, financial transparency, budgetary requests, and revisions
- Provide guidance to Marketing Operations to support agency/vendor operations, project management, marketing materials inventory management, budget administration, and tradeshow planning
- Partner with Manufacturing Operations to facilitate production forecasting and manufacturing alignment
- Collaborate with agency partners to create a strong brand visual identity and effective and timely execution of marketing initiatives through strategic briefing, project prioritization, and sound decision-making
- Partner with Business Analytics to drive regular reports on market trends, competitive analysis, brand performance, social/digital insights, KPI achievement, and sales/production forecasting
- Provide Sales and Trade Marketing with strategic support for distribution initiatives and create compelling sell-in materials for the sales force to convey brand strategies to distributors and retailers
Qualifications
-
Bachelor’s degree in Business Administration, Marketing, or related field
- 4 years of brand marketing experience with a strong understanding of general branding concepts, including strategy, value proposition and positioning, consumer insights/market research, pricing, and marketing communications and tactics
- High level of understanding of brand-level P&Ls and financial reports
- Proven strategic planning and creative concepting skills, critical thinking, analytical, and problem-solving capabilities
- Established capabilities in leading cross-functional teams
- Experience in formulating, executing, and analyzing omnichannel consumer marketing campaigns
- Exceptional time management and organizational skills
- High-level written and verbal communication skills with strong presentation and public speaking capabilities
- Enthusiastic, goal-driven attitude with the ability to follow up and follow through proactively
- Excellent interpersonal skills with an ability to build relationships and work well with all levels of employees, including senior management
- Proficient in MS Office (Excel, PowerPoint, Outlook & Word)
Preferred Qualifications
- Master's degree in Business, Marketing, or related field
- Previous brand management experience and/or CPG specific work
What we offer
- Base salary and bonus program
- Medical, dental, vision, life insurance effective on date of hire
- Generous 401(k) Plan
- Defined Contribution Plan
- Paid vacation and paid holidays
- Tuition reimbursement
- Professional growth and development programs to help advance your career!
