What are the responsibilities and job description for the Content Marketing Specialist position at SWISSGEAR?
About Group III International
Group III International is the exclusive licensee for SWISSGEAR and Wenger in North America—two globally recognized brands known for quality, innovation, and reliability in luggage and backpacks. As a leader in the travel goods industry, we continue to evolve our brand presence through engaging content and a strong digital community.
We're seeking a highly skilled Social Media & Content Manager to own and execute our organic social media strategy, focusing on content creation, influencer marketing, user-generated content (UGC), and community engagement to drive brand awareness and consumer connection.
- Main Responsibilities:
- Develop and implement a comprehensive organic social media strategy to increase brand awareness, engagement, and follower growth across platforms (Instagram, Facebook, TikTok, YouTube, Pinterest, X).
- Define and refine Swissgear's brand voice, ensuring consistency across all social channels.
- Research and implement social trends, hashtags, and engagement strategies to enhance visibility and audience interaction.
- Work closely with the eCommerce & Digital Marketing Manager to align organic and paid social efforts for a cohesive brand strategy.
Key Requirements:
To succeed in this role, you'll need 3-5 years of experience in social media management, content creation, and digital marketing, with a proven track record of growing brand presence and increasing engagement across Instagram, TikTok, Facebook, YouTube, and Pinterest.
You should be skilled in content creation, including photography, short-form video, and storytelling for social media platforms. Experience with influencer marketing and UGC strategies, including outreach, negotiations, and campaign execution, is also essential.
Proficiency in social media management tools such as Later, Sprout Social, Hootsuite, or Meta Business Suite, as well as analytics tools like Meta Insights, TikTok Analytics, Google Analytics, and Sprout Social, will be valuable assets in this position.
Benefits:
We offer a competitive salary performance-based bonus, 10 paid holidays 10 PTO days to start, 50% company-paid health, dental, and vision coverage for employee family, and a company-paid life insurance policy.
