What are the responsibilities and job description for the Social Media & Content Manager position at SWISSGEAR?
Social Media & Content Manager
Location : Pompano Beach, FL (On-Site – In Office)
About Us
Group III International is the exclusive licensee for SWISSGEAR and WENGER in North America—two globally recognized brands known for quality, innovation, and reliability in luggage and backpacks. As a leader in the travel goods industry, we continue to evolve our brand presence through engaging content and a strong digital community.
Our eCommerce & marketing team plays a key role in driving brand engagement and revenue across swissgear.com, Amazon, and top retail marketplaces. As we continue to scale, we are focused on growing our organic social media presence, increasing audience engagement, and strengthening brand loyalty through high-quality content and storytelling.
If you're passionate about social media, content creation, and digital marketing, this is an opportunity to make a real impact with an established, globally recognized brand.
About the Role
We’re looking for a creative, strategic, and audience-focused Social Media & Content Manager to own and execute our organic social media strategy. This role will focus on content creation, influencer marketing, user-generated content (UGC), and community engagement to drive brand awareness and consumer connection .
The ideal candidate is skilled in organic social growth, content planning, and brand storytelling across platforms. You’ll work closely with design, photography, and marketing teams to ensure our social content aligns with paid media, email / SMS marketing, and overall brand objectives .
Key Responsibilities
Organic Social Media Strategy & Audience Growth
- Develop and implement a comprehensive organic social media strategy that increases brand awareness, engagement, and follower growth across platforms ( Instagram, Facebook, TikTok, YouTube, Pinterest, X ).
- Define and refine Swissgear’s brand voice , ensuring consistency across all social channels.
- Research and implement social trends, hashtags, and engagement strategies to enhance visibility and audience interaction.
- Work closely with the eCommerce & Digital Marketing Manager to align organic and paid social efforts for a cohesive brand strategy.
Content Creation & Brand Storytelling
Influencer & Brand Partnerships
Social Media Analytics & Performance Optimization
Community Engagement & Brand Advocacy
Who You Are
3-5 years of experience in social media management, content creation, and digital marketing .
Proven track record of growing brand presence and increasing engagement across Instagram, TikTok, Facebook, YouTube, and Pinterest .
Skilled in content creation , including photography, short-form video, and storytelling for social media platforms .
Experience with influencer marketing and UGC strategies , including outreach, negotiations, and campaign execution.
Proficiency in social media management tools such as Later, Sprout Social, Hootsuite, or Meta Business Suite .
Experience working with Klaviyo, Attentive, and other email / SMS platforms to integrate organic and owned media strategies.
Analytical mindset with experience using social media analytics tools ( Meta Insights, TikTok Analytics, Google Analytics, Sprout Social ) to track and optimize performance.
Passionate about branding, storytelling, and creating engaging digital experiences that build brand loyalty .
Strong organizational and project management skills , with the ability to handle multiple campaigns and deadlines.
Software & Tools
Why Join Us?
Compensation & Benefits
Ready to make an impact? Apply today and help shape the future of SWISSGEAR’s social media presence!
