Social Media

**Social Media & Content Manager Role**

About Us

As a leader in the travel goods industry, we continue to evolve our brand presence through engaging content and a strong digital community.

Our Team

Our eCommerce & marketing team plays a key role in driving brand engagement and revenue across swissgear.com, Amazon, and top retail marketplaces.

We are focused on growing our organic social media presence, increasing audience engagement, and strengthening brand loyalty through high-quality content and storytelling.

If you're passionate about social media, content creation, and digital marketing, this is an opportunity to make a real impact with an established, globally recognized brand.

About the Role

We're looking for a creative, strategic, and audience-focused Social Media & Content Manager to own and execute our organic social media strategy.

This role will focus on content creation, influencer marketing, user-generated content (UGC), and community engagement to drive brand awareness and consumer connection.

Key Responsibilities

• Organic Social Media Strategy & Audience Growth:
• Develop and implement a comprehensive organic social media strategy that increases brand awareness, engagement, and follower growth across platforms (Instagram, Facebook, TikTok, YouTube, Pinterest, X).
• Define and refine Swissgear's brand voice, ensuring consistency across all social channels.
• Research and implement social trends, hashtags, and engagement strategies to enhance visibility and audience interaction.
• Work closely with the eCommerce & Digital Marketing Manager to align organic and paid social efforts for a cohesive brand strategy.
• Content Creation & Brand Storytelling:
• Develop and manage a content calendar that integrates seasonal marketing campaigns, product launches, and key promotions.
• Create and curate visually compelling, high-quality content that showcases Swissgear's products and brand story.
• Increase user-generated content (UGC) and influencer partnerships to add authenticity and lifestyle appeal to brand content.
• Collaborate with photography and design teams to ensure all content aligns with Swissgear's brand aesthetics.
• Influencer & Brand Partnerships:
• Identify and build relationships with influencers, brand ambassadors, and content creators to drive engagement and credibility.
• Expand influencer marketing efforts, ensuring collaborations feel organic and resonate with Swissgear's target audience.
• Establish brand partnerships with complementary brands (fashion, tech, travel accessories) to drive cross-promotional opportunities.
• Plan and execute giveaways and social growth campaigns, tracking performance and engagement impact.
• Social Media Analytics & Performance Optimization:
• Track and analyze social media performance metrics, including engagement rates, follower growth, reach, impressions, and conversions.
• Use insights to optimize content, posting frequency, and engagement strategies for continuous growth.
• Monitor competitor activity and industry trends to keep Swissgear's social strategy relevant and innovative.
• Community Engagement & Brand Advocacy:
• Actively engage with followers, customers, and brand advocates, responding to comments, messages, and tags in a timely and on-brand manner.
• Develop campaigns that encourage audience interaction and engagement, such as travel challenges, product spotlights, and behind-the-scenes storytelling.
• Showcase customer-generated content, reinforcing Swissgear's strong connection with its community.

Requirements

• 3-5 years of experience in social media management, content creation, and digital marketing.
• Proven track record of growing brand presence and increasing engagement across Instagram, TikTok, Facebook, YouTube, and Pinterest.
• Skilled in content creation, including photography, short-form video, and storytelling for social media platforms.
• Experience with influencer marketing and UGC strategies, including outreach, negotiations, and campaign execution.
• Proficiency in social media management tools such as Later, Sprout Social, Hootsuite, or Meta Business Suite.
• Experience working with Klaviyo, Attentive, and other email/SMS platforms to integrate organic and owned media strategies.
• Analytical mindset with experience using social media analytics tools (Meta Insights, TikTok Analytics, Google Analytics, Sprout Social) to track and optimize performance.
• Passionate about branding, storytelling, and creating engaging digital experiences that build brand loyalty.
• Strong organizational and project management skills, with the ability to handle multiple campaigns and deadlines.

Software & Tools

• Social Media Platforms: Instagram, TikTok, Facebook, Pinterest, YouTube, X (Twitter)
• Social Media Management Tools: Later, Sprout Social, Hootsuite, Meta Business Suite
• Analytics & Reporting: Meta Insights, TikTok Analytics, Google Analytics, Sprout Social
• Content Creation & Editing: Canva, Adobe Photoshop, Adobe Premiere Pro, CapCut
• Influencer & UGC Platforms: AspireIQ, Upfluence, Grin
• Email & SMS Marketing: Klaviyo, Attentive, Postscript

Why Join Us?

• Own and shape the social media strategy for a globally recognized travel brand.
• High-impact role with direct influence on brand engagement, storytelling, and community growth.
• Fast-paced and creative environment where innovation is encouraged.
• Opportunities for growth as we continue to expand our digital marketing efforts.

Compensation & Benefits

• Competitive salary performance-based bonus.
• 10 paid holidays 10 PTO days to start (increases over time).
• 50% company-paid health, dental, and vision coverage (for employee family).
• Company-paid life insurance policy.

Ready to make an impact? Apply today and help shape the future of SWISSGEAR's social media presence