What are the responsibilities and job description for the Marketing Manager position at Swissotel?
Job Description
This position is responsible for leading all marketing activities in support of the Baxter Business Unit, including market research, new product strategies and brand communication activities. The successful candidate will partner with the BUM and director of sales on the development of the Baxter marketing plan and ensure all Baxter activities are consistent with the Baxter and enterprise strategies.
This position is 100% On-Site role Monday - Friday
Salary : $85,000 - $95,000 Exempt
Scope and Function :
This position reports to the Baxter Business Unit Manager. Leads marketing plan and execution for all products manufactured and sold by Baxter. Collaborates with Commercial and Engineering teams to develop sales strategies and new product development specifications to ensure constant revenue growth and market expansion. Manages day-to-day marketing and communications activities and is charged with staying on budget.
Gather Market intelligence to accurately contribute to Long Range forecasting based on market trends.
Use Market intelligence to identify attractive market segments in the Food Service and Wholesale Bakery segments.
Understand Customer’s needs by performing VOC (voice of customer)
Define addressable market size and calculate market share per each sub segment
Support Engineering team during New Product Launch
Develop and implement end-user segment positioning and marketing strategies for Baxter; manage all execution adhering to set continuity guidelines.
Own the marketing budget and manage appropriately. Align the marketing budget with the initiatives in the annual Operating Plan. Reallocate as appropriate to drive highest ROI.
Develop compelling marketing collateral based on relevance (meets needs, or ideally solves unmet needs), credibility (reasons to believe), and differentiation (features / advantages / benefits and advantage vs. competition); ensure consistency with brand and targeted end-user strategies.
Execute Business Unit support of Digital (Website, Application, Email, SEO, SEM, Mobile) and Marketing Automation Strategies (CRM, Lead Generation and Nurturing, etc.), as set by FEG
Monitor to insure KPIs are met, and optimizations are made.
Manage, coordinate, and integrate various marketing project activities to assure project objectives are met within scope, quality, time, and cost constraints.
Attend food industry trade shows
Qualifications : Qualifications
Strategy development & execution
Market research / intelligence
Strong leadership skills
Strong communication and presentation skills
Cross-functional relationship building
Decision making & judgment
Creative mind with forward thinking mentality
Physical Requirements / Working Conditions :
Travel at least 20% of the time
Education / Experience :
Bachelor’s Degree in Marketing, Sales, or Business plus 5-7 years of marketing or relevant experience
Leadership skills with demonstrated passion
Strategic planning and operator insights development
Knowledge of product development processes
Expertise in marketing tools and tactics
Strong analytical skills
In depth understanding of primary and secondary market research
Planning and implementation / project management
Financial (P&L) proficiency and budget management
Solid presentation skills
Managing through others
Additional Information
All your information will be kept confidential according to EEO guidelines.
ITW is an equal opportunity employer. We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential.
As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship.
All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.
Salary : $85,000 - $95,000
