Physician and Provider Relations and Outreach (PPRO) Liaison

Title: Physician and Provider Relations and Outreach (PPRO) Liaison

Location: Amarillo, TX

Job Type: Full Time/Permanent

Position Summary

The PPRO Liaison is responsible for researching and understanding service line volumes, utilization, market share, competitor data, and physician referral patterns for assigned lines of business. Must have knowledge of key business drivers, related medical trends, and service line performance metrics. Ability to leverage internal and external data to create strategic business development plans for each service line to support the company's strategic vision and goals. Must travel to hospital facilities relative to assigned service lines on a regular basis to provide education and build and maintain strong relationships with community hospitals, clinics, and referring providers. Ensure providers in primary and secondary service areas are effectively informed of and educated on hospital and medical group providers and services. Communicate closely with hospital market, facility, medical group, and service line leadership to review market knowledge and implementation of PPRO goals for each assigned service line, geographic territory, or facility. Track key performance indicators (KPIs) such as outreach activities and hospital financial goals. This position will work frequently with both internal and external providers, medical group and hospital leadership, and community leaders. The strategic ability to identify growth opportunities and link activity to results while communicating and partnering effectively with market, hospital, and service line leadership is essential.

Responsibilities

• Serve as an extension of hospital leadership and operations, focusing on key internal and external customers to impact hospital market share.
• Establish and maintain strategic relationships with internal and external customers, including physicians and providers to leverage voice and drive high engagement.
• Exhibit a strong command of market environment by providing strategic direction and Client to inform market growth strategies and service line growth initiatives.
• Identify opportunities for business development leadership.
• Demonstrate high strategic focus and create data-driven growth plans that are regularly presented to facility leadership.
• Display high business acumen and leverage data to inform strategic growth plan development.
• Meet targets for assigned service lines.
• Analyze data and track results.
• Maintain accurate account and contact information in CRM tool.
• Skilled in prospecting for new business to increase market share growth.
• Manage effective target list and demonstrate effective reach and frequency.
• Communicate key service line messages that are created and aligned with marketing growth strategies.
• Partner with physician practice operations leadership to create growth strategies and manage operational opportunities that are patient-centric.
• Identify and communicate barriers to business to leadership using CRM system while recommending solutions and creating communication strategies to customers.
• Analyze, integrate, and understand business functions and utilize multiple tools to assess marketplace opportunities.
• Ability to create data-driven strategic growth sales plans.
• Create customer-focused practices and ensure that the customer perspective is the driving force behind business decisions and activities.
• Communicate effectively and demonstrate mutual understanding and respect to internal, external customers, and teams.
• Align with physician and provider relations team members to accomplish strategic goals.
• Align strategically and collaboratively with key stakeholders.
• Adhere to policies and procedures to ensure compliance and patient safety.
• Employ an owner mentality.
• Work well in a matrixed environment.
• Work with the analytics team to identify new business opportunities and changing trends for assigned service lines.
  
  

Qualifications

Education & Experience:

• Bachelor's degree required.
• 5 years of demonstrated sales experience or relevant work experience.
• 2 years of previous hospital or healthcare experience.
  
  

Knowledge, Skills & Abilities

• Ability to work independently.
• Knowledge of the healthcare industry and current economic trends and challenges for healthcare systems.
• Must demonstrate the ability to understand the larger strategic picture and how to leverage the role effectively to drive growth.