What are the responsibilities and job description for the Senior Marketing Manager, Non-Acute Care Settings position at Switch4 LLC?
Title: Senior Marketing Manager - Non-Acute Care Settings
Location: Sparks, MD | Franklin Lakes, NJ
Job Type: Full Time/Permanent
Position Overview
The Senior Marketing Manager for Non-Acute Care Settings is responsible for driving market growth and raising awareness of self-collection solutions for healthcare providers and patients. This role focuses on executing the emerging brand strategy, shaping the market, and driving awareness for self-collection, ultimately expanding market reach and increasing provider demand for extended genotype screening. The role will support efforts to increase preventative screening for various communities and socioeconomic settings.
In this position, the Senior Marketing Manager will develop and implement strategies that align with overall business objectives, driving accelerated market growth. The role will work closely with dedicated sales teams to generate qualified leads and build actionable funnels to expand market opportunities. The Senior Marketing Manager will also contribute to strategic planning, business case development, and various special projects as needed.
This position offers the opportunity to work with innovative diagnostic technology that is making a significant impact on healthcare outcomes and patient lives. We seek a strategic, execution-driven marketing professional with strong leadership and collaboration skills.
Key Responsibilities
Location: Sparks, MD | Franklin Lakes, NJ
Job Type: Full Time/Permanent
Position Overview
The Senior Marketing Manager for Non-Acute Care Settings is responsible for driving market growth and raising awareness of self-collection solutions for healthcare providers and patients. This role focuses on executing the emerging brand strategy, shaping the market, and driving awareness for self-collection, ultimately expanding market reach and increasing provider demand for extended genotype screening. The role will support efforts to increase preventative screening for various communities and socioeconomic settings.
In this position, the Senior Marketing Manager will develop and implement strategies that align with overall business objectives, driving accelerated market growth. The role will work closely with dedicated sales teams to generate qualified leads and build actionable funnels to expand market opportunities. The Senior Marketing Manager will also contribute to strategic planning, business case development, and various special projects as needed.
This position offers the opportunity to work with innovative diagnostic technology that is making a significant impact on healthcare outcomes and patient lives. We seek a strategic, execution-driven marketing professional with strong leadership and collaboration skills.
Key Responsibilities
- Lead and execute the implementation of global brand strategies for self-collection, identifying and prioritizing key targets for growth at the regional/account level.
- Collaborate closely with sales, global marketing, and product teams to deliver tailored, best-in-class marketing strategies.
- Build strong partnerships with marketing counterparts to ensure smooth transitions of customer insights and product management actions.
- Track and report key metrics and return on investment for prioritized activities, making recommendations for improvements.
- Develop regular updates for the platform, including targeting, messaging, customer personas, and value propositions.
- Lead marketing plans and global guidance for the product portfolio, setting clear vision, strategies, and goals for market success.
- Maintain a clear understanding of the market, customers, and patient needs for the product.
- Adhere to company policies, procedures, and ethics codes, ensuring implementation within the team.
- Creative, energetic, and flexible, with a strong focus on both marketing science and innovation.
- Visionary approach, with a willingness to learn and collaborate with leadership teams to exceed expectations.
- Ability to work independently and autonomously while aligning with key collaborators.
- Proven success in marketing communication, customer understanding, and driving market success.
- Strong critical thinking and analytical skills with the ability to translate data into actionable marketing strategies.
- A creative problem-solver who stays updated on industry trends and takes calculated risks.
- Excellent communication and presentation skills for a wide range of audiences.
- Strong interpersonal skills with the ability to build relationships with cross-functional teams, customers, and business partners.
- Leadership presence, capable of using organizational experience and influence to negotiate and persuade in complex environments.
- Strong organizational skills with the ability to prioritize and manage multiple tasks and deadlines efficiently.
- Willingness to travel to customer sites as needed.
- Bachelor's degree required, preferably in a relevant field such as marketing, business, or life sciences. An MBA is a plus.
- 7 years of experience in strategic marketing, global or regional marketing, or product management, with a focus on commercialization excellence and brand strategy.
- Strong digital marketing experience is a plus, especially in consumer or direct-to-patient marketing execution.
- Experience with product and portfolio management.
- Ability to analyze data and derive actionable insights.
- Experience leading teams in a matrixed organization.
- Locations: Sparks, MD & Franklin Lakes, NJ
- Hybrid role requiring regular presence at the assigned worksite.
