Marketing Intern

Job Purpose:

The Marketing Internship program will allow participants an opportunity to learn the day-to-day operations of the Marketing department at Sycuan Casino Resort.

The participants will become engaged in both the marketing operations and advertising sides of the business. The structure of the program will consist of a rotational tour of the departments of emphasis: Loyalty Club, Player Development, Advertising, Media and Digital Marketing start. Upon completion the participants will have a working knowledge of how we build our brand, activate promotions, drive visitation work with strategic partners and database marketing.

Job Duties And Responsibilities:

(Note: Duties and responsibilities may be added, deleted, or changed at the sole discretion of Sycuan Management at any time)

• Club Sycuan
• Participant will work with Club Sycuan Training Specialist to learn the basics of the responsibilities of Club Sycuan, including new guest sign up, guest interaction and customer service.
• Promotions and Special Events
• Work to create a promotion every step of the way. This will include conceiving, strategizing, fulfillment, and execution.
• Participant will support and work to fulfill casino floor promotions including concepting, strategizing, and budgeting.
• Participant will learn the evolution of events and how to execute an event.
• Player Development
• Participant will receive an overview and explanation of the Player Development Team/Casino Host role to learn how hosts track guests’ casino activity and how they leverage complimentary services to build longstanding relationships.
• Participant will learn how to Interact with guests and cater to their needs, keeping in mind the specific likes and dislikes of the particular guest.
• Digital Marketing
• Participant will receive an overview of the digital marketing department to learn how Sycuan leverages digital marketing and social media to create content in various platforms such as Instagram and Facebook.
• Participant will learn emailing strategies, including copywriting, creative and list optimization.
• Media
• Participant will learn strategic planning and placement based on audience.
• Participant will learn different advertising mediums:
• Strategic budgeting
• Content
• Style Guide
• Creation of an ad with collaboration of our in-house Creative Team
• PR Communications
• Participant will learn what voice we would like to present depending on the audience.
• Learn about putting together press releases to get our voice out into the community, by use of copywriting and branding.
• Advertising – Brand awareness
• Participant will learn brand/logo Presentation including; conceptualize campaigns, target demographics, billboards, print, signage, media and strategic partnerships.
  

Job Specifications:

Education and Experience:

Essential:

• Actively enrolled in a University with a major in: Marketing, Communications or Business Administration
  
  

Desirable:

• Hospitality Experience
• Guest Service Experience
• Previous Marketing Experience
  
  

Essential:

Skills and Knowledge:

• Ability to interact effectively with team members and guests
• Ability to communicate effectively in the English language
• Ability to prioritize and perform multiple tasks and assignments
• Ability to perform simple mathematical calculations
• Ability to maintain professionalism and composure
• Ability to understand and follow verbal and written directions
• Ability to perform data entry
• Ability to appear for work on time
• Ability to complete forms and documents
• Ability to sit, stand and walk for up to 8 hours at a time
• Ability to lift up to 35 pounds
• Ability to work in a smoking environment
• Ability to maintain confidentiality
  
  

Desirable:

• Multi- Lingual
  
  

Supervisory/Managerial Accountability:

Direct: None

Indirect: None