What are the responsibilities and job description for the Senior Growth Marketing Manager position at Sydecar, Inc?
About Us
Sydecar is on a mission to transform the world of private markets. Our goal is to make these markets more accessible, transparent, and liquid, and we're achieving this by revolutionizing the way investment vehicles are created and executed.
At Sydecar, we're not just a platform; we're a trusted partner in venture capital. We're dedicated to simplifying and standardizing the private investing experience, empowering capital allocators to discover and support visionary entrepreneurs who are shaping the future.
Our platform is designed with ease and efficiency in mind. We take care of all the behind-the-scenes tasks, from automating banking, ensuring compliance, handling contracts, managing taxes, to streamlining reporting. This leaves investors the freedom to concentrate on what matters most : making valuable deals and nurturing meaningful relationships.
Join us at Sydecar, as we lead the charge in revolutionizing private investing.
About the opportunity
Sydecar is looking for a Senior Growth Marketing Manager to drive measurable growth across customer acquisition, retention, and monetization. In this high impact role, you will lead paid media campaigns, optimize customer acquisition through CRM, and develop personalized, automated email campaigns tailored to our ICP. You will work cross-functionally with internal teams and agency partners to execute multi-channel campaigns, track performance metrics, and continuously optimize for maximum ROI.
We're looking for a results-driven marketer with B2B growth marketing experience, a proven track record of meeting growth targets, and expertise in tools like HubSpot, LinkedIn Ads, and Google Ads. If you're excited to help scale a successful early-stage startup, thrive in fast-paced environments, and excel at managing performance marketing strategies, we'd love to hear from you.
This is a hybrid role based in our New York office, requiring in-office attendance two days per week.
What you'll do
- Collaborate with our ad agency to lead paid media campaigns across social platforms and search engines (SEM), including strategy development, campaign execution, budget management, performance tracking, and continuous optimization to maximize ROI.
- Optimize new customer acquisition through CRM by designing and executing personalized email nurture campaigns to improve conversion rates and guide prospects through the customer funnel.
- Develop automated campaigns tailored to segmented audiences based on persona, behavior, and stage in the user journey, to drive qualified lead volume.
- Track and report on CRM KPIs, including list growth, campaign performance, and conversion metrics (MQL / SQL), using data to continuously improve future campaigns.
- Lead the creation and A / B testing of email templates and drip campaigns to drive investor engagement, leveraging insights to refine messaging and optimize results.
- Work cross-functionally to launch multi-channel campaigns, collaborating with members from our advertising, content, design, sales, and product teams.
What you'll need
Bonus if you have
You'll enjoy these benefits
Sydecar's values
Our values are important to the way we live and work at Sydecar. They guide our priorities, behaviors and interactions.
Ownership
We are committed to and proud of our work and growth. We hold ourselves accountable for achieving our goals.
Excellence
We set and exceed ambitious goals through ownership, data-driven decisions, and rigorous execution.
Humility
We value feedback and recognize that growth comes from learning from each other and our experiences.
Win Together
We are driven by a passion for winning and we champion the success of our team members, our customers, and our partners.
Sydecar is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Sydecar are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and / or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Sydecar will not tolerate discrimination or harassment based on any of these characteristics. Sydecar encourages applicants of all ages.
