What are the responsibilities and job description for the Community Liaison position at Symbii Home Health and Hospice?
Community Liaison
JOB SUMMARY
The Community Liaison interfaces with hospitals, skilled nursing homes, board and care homes and outpatient discharge planning services, and physician offices. Provides and acts as a community resource and public relations representative in facilitating safe quality healthcare in our communities.
The Community Liaison is expected to generate appropriate patient referrals/ admissions by establishing and maintaining professional relationships with all referral sources.
DUTIES & RESPONSIBILITIES
- Generate business by creating new and maintaining existing relationships with physicians and other medical professionals, community and senior organizations, hospitals, appropriate special interest groups, discharge planners, nursing home professionals, assisted living facilities, and other potential referral sources.
- Contacts prepares and conducts sales and educational presentations for physicians, businesses and local community groups regarding home care services and benefits.
- Assists the Director of Business Development in establishing organization volume projections in the annual budget and in establishing allocations for the marketing department. Monitors allocation of resources according to budgetary limitations.
- Continuously conducts market assessments and develops a comprehensive marketing plan designed to meet budgetary volume projections.
- Exceed client and internal expectations by providing daily communication and creative solutions to problems and bringing a positive attitude.
- Establishes and maintains positive working relationships with current and potential referral and payer sources.
- Documents all physician office visits, referral source visits, follow up, phone calls and gifts. A minimum of 50 documented quality interactions per week.
- Ensures all communications, messaging and branding is aligned with the culture.
- Builds and monitors community, customer, and payer and patient perceptions of Vesper Hospice as a high quality provider of services.
- Strategic planning including identifying opportunities for additional or improved services to address customer needs.
- Maintains comprehensive working knowledge of Home Health and Palliative Care and Hospice markets including government agencies, major payer groups, key referral sources, and competitor’s market positioning.
- Maintains comprehensive working knowledge in the field of marketing and shares information with appropriate organization personnel.
- Maintains comprehensive working knowledge of community resources and assists customers in accessing community resources should services not be provided by Cornerstone Healthcare, Inc.
- Monitors and reports cost effectiveness of marketing efforts.
- Assists patient and/or patient’s family through election of benefit and admission process.
- Work closely with Care Coordination Team on any patient-related issues.
The above statements are only meant to be a representative summary of the major duties and responsibilities performed by the employee of this job. The employee may be requested to perform job-related tasks other than those stated in this description.
JOB REQUIREMENTS (Education, Experience, Knowledge, Skills & Abilities)
- Bachelor's degree in Marketing, Business Administration, or related field, Master’s Degree preferred.
- At least three years’ experience in health care marketing preferably in hospice care operations preferred.
- Demonstrated ability to work independently to increase business targets, obtain contacts, and maintain relationships in the communities.
- Ability to market and deal tactfully with customers and the community.
- Able to maintain an organized approach to territory management and work with limited supervision.
- Demonstrates good communications skills, negotiation skills, and public relations skills.
- Demonstrates autonomy, organization, assertiveness, flexibility and cooperation in performing job responsibilities.
ACKNOWLEDGEMENT
I have read this job description and fully understand the requirements and notices set forth therein. I hereby accept the position and agree to perform the identified essential functions in a safe manner and in accordance with the Company’s established policies and procedures. I agree to request guidance from my Supervisor in the event that I am unsure of how to interpret any policy.
I further understand that my employment is at-will and thereby understand that my employment may be terminated at-will either by the Company or myself, and that such termination can be made with or without notice.
This position consistently supports and promotes compliance with the Code of Conduct by maintaining the privacy and confidentiality of information, protecting the assets of the agency, acting with ethics and integrity, reporting non-compliance, and adhering to applicable Federal, State, and local laws and regulations, accreditation and licensure requirements (if applicable), and all policies and procedures.
WORKING ENVIRONMENT (check all that apply)
- Blood & Bodily Fluids
- Latex
- Odors, Chemicals
- Disease
- Hazardous Drugs
- Other:
- TB (to require mask)
- Mechanical/Electrical
- Other:
PHYSICAL REQUIREMENTS
Please complete based on a normal day’s work. Employees are asked to sign a statement indicating whether they can perform the essential functions of their position. Requests for accommodation will be considered on an individual basis.
This Job
10 lbs
25 lbs
10 lbs
50 lbs
25 lbs
10 lbs
100 lbs
50 lbs
20 lbs
Very Heavy
> 100 lbs
> 50% of day
20% -50%of day
Up to 20% of day
Twisting/turning from waist
Left/right foot movement
Push/Pull objects
Reaching above shoulder level
Reaching below shoulder level
Handing (holding, grasping, working with hands
Repetitive movement of the hand (includes typing and ten-key use)
The employer for this position is stated in the job posting. The Pennant Group, Inc. is a holding company of independent operating subsidiaries that provide healthcare services through home health and hospice agencies and senior living communities located throughout the US. Each of these businesses is operated by a separate, independent operating subsidiary that has its own management, employees and assets. More information about The Pennant Group, Inc. is available at http://www.pennantgroup.com.
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