VP, Healthcare Client Marketing, Wellness

Job Description:

Role Summary/Purpose:

Synchrony is looking for an experienced healthcare marketer and strategist to help us exponentially grow Synchrony financial offerings within the Health and Wellness Platform. This exciting new role, VP, Healthcare Client Marketing, Wellness will oversee industry and client marketing for three growth pillars including Healthcare Specialties, Retail, and Health Systems.

This is a high-profile, entrepreneurial position. Ideal candidates must be experienced mentoring and leading a team in a dynamic, high growth environment. Candidates must demonstrate strategic, innovative thinking and have experience in healthcare and retail wellness executing market entry and market development plans. This position requires C-Suite marketing relationship experience, strong presentation skills and the ability to sell in consumer & staff marketing initiatives to wellness clients. The role will also be the marketing lead for business development and sales efforts within Wellness and require meetings with prospective clients and their marketing leadership team to negotiate, influence and develop marketing strategies and plans. Full responsibilities can be found below.

We’re proud to offer you choice and flexibility. You have the option to be remote, and work from home, or come into one of our offices. You may be occasionally requested to commute to our nearest office for in person engagement activities such as team meetings, training and culture events.

Essential Responsibilities:

• Marketing Strategy for 30 launched markets & innovative entry strategies for new markets: Create B2B and B2B2C go-to-market campaigns to support selected high-growth markets as well as multi-market campaigns to maximize impact while driving efficiency. Partner with sales team to segment accounts and align resources based on business goals and growth opportunities. Leverage research, trends, and data to define target audiences, messaging, channels, media outlets, and association partners. Build omni-channel digital and traditional marketing plans and execute to drive provider enrollments, consumer applications, and consumer usage of the CareCredit card and and other Synchrony products. Define and executive content strategies to augment business goals.

• Led Wellness & Network Expansion for marketing team: Partner with Strategic Initiatives, Market Insights and Analytics teams to conduct feasibility analysis of new markets and build market entry strategies including category/thought leadership initiatives, key industry and media partnership opportunities, STPs, and associations. Develop BD pitch decks and playbooks for new markets. Establish go-to market launch plans and commercialization strategies with strategic cross-functional partners.

• Build Category and Brand Leadership across markets: top of the funnel awareness strategies to build patient financing category and the CareCredit brand across healthcare specialties & wellness markets and within key market segments. Execute content development and paid/earned media opportunities.

• Expand Network through B2B Enrollment: Build lead generation strategy and execute marketing plans to drive awareness, leads and enrollment to support business goals for Wellness including strategizing and executing omni-channel digital, social, email, and direct marketing campaigns to drive awareness, leads, and conversion of leads targeting B2B retail wellness, healthcare professionals, health systems executives and the medical and wellness community to meet business goals. Lead content strategy and execution driving synergies across markets where possible.

• Exponential Growth of Wellness Industries: leverage segmentation and analytics to build segmented marketing strategies that drive B2B engagement, consumer application and purchase volume. This includes managing a team to execute omni-channel, digital-first marketing plans targeting providers and their in-store/office distribution channels for lifecycle and product marketing. Defining value props and offers when possible.

• Lead & Acquire Client and Partner Relationships: innovate and execute omni-channel client & partner specific marketing plans to align with business goals for prospective and contractual clients. Present, influence, and sell-through plans and programs to external executives. Drive partner enrollments, consumer applications and purchase volume via omni-channel campaigns and align strategies to ensure the clients/partners also obtain their business goals. Partner with consumer and cardholder teams to initiate strategies to meet client growth goals including acquisition and spend/get offers. Partner with Business Development and Sales to make goals.

• Motivate and build team to support growth: including FTE and agencies as well as managing cross-functional teams and workstreams. Requires a high degree of prioritization of programs to align with resources.

• Sales Enablement: development of industry specific sales tools for call center and field sales.

• Trade and partner events: partner with sales on event strategies and execution that improve brand awareness, thought leadership, enrollments, and B2B engagement and performance. Industry event management and speaking engagements: managing pre and post-show communications, event branding, booth drivers, speaker submissions, speaking engagements / presentations.

• Partner with CareCredit’s cardholder / consumer marketing team to define contractual and categorical client marketing strategies to support Wellness business objectives.

• Collaborating with PR teams to augment paid strategies with earned media and PR.

• Manage Wellness budget including forecasting and tracking with accuracy.

• Identify synergies and work collaboratively with other B2B and Consumer teams.

• Lead project management and annual marketing calendar, leveraging allocated resources

• Perform other duties and/or special projects as assigned

Qualifications/Requirements:

• Bachelor's degree or, in lieu of a degree, a high school diploma and 10 years of marketing experience

• A minimum of 7 years of marketing experience that includes strategy development as well as innovating and executing comprehensive multi-channel marketing plans with strong experience in digital marketing

• A minimum of 4 years client-facing experience in a sales, marketing, or business development capacity

• A minimum of 2 years consumer marketing experience

• A minimum of 3 years healthcare marketing experience, with at least 1 in Health Systems

• Ability to travel ~30%

Desired Characteristics:

• Experience with healthcare B2B and industry marketing strongly preferred

• Financial Services, Consumer Credit experience strongly preferred

• Experience with B2B and B2B2C Health Systems preferred

• Experience managing C-Suite level client relationships for marketing organization

• Experience with Business Development and acquiring new relationships

• Experience leading client marketing and client relationships for healthcare or retail wellness accounts preferred

• Salesforce and marketing cloud experience

• Experience in marketing strategy including new market entry, market feasibility analysis, initiating and leveraging market research, innovation and execution of omni-channel plans and campaigns.

• Experienced team leader including building and motivating new teams in an entrepreneurial environment.

• MBA or relevant Master’s degree

• Experience managing creative agencies, research or analytic partners

• Flexible, high energy, self-starter with an emphasis on action

• Able to manage multiple projects and work in a fast-paced, changing, complex, environment

• Collaborative team player with ability to influence across all levels of organization

• Excellent verbal and written communication and presentation skills

Grade/Level: 14

The salary range for this position is 150,000.00 - 250,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.

Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.

Salaries are adjusted according to market in CA, NY Metro and Seattle.

Eligibility Requirements:

• You must be 18 years or older

• You must have a high school diploma or equivalent

• You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process

• You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

• New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months’ time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Our Commitment:

When you join us, you’ll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard—but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we’re building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks , with more than 60% of our workforce engaged, you’ll find community to connect with an opportunity to go beyond your passions.

This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice:

• Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

• If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time

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