What are the responsibilities and job description for the AVP, Paid Social Manager position at Synchrony?
Job Description:
Role Summary/Purpose:
Synchrony is continuing to build a world class Performance Media Organization committed to driving results with our retail and strategic partners, while also delivering leading customer experiences. Within this organization, our Paid Media Team is focused on achieving growth by making data-driven decisions to create meaningful interactions with existing and potential customers. We are seeking an AVP, Paid Social Manager to lead efforts in driving successful digital campaigns, supporting our Health and Wellness portfolio across the Synchrony enterprise. This role will execute and optimize efficient paid social campaigns including work within Meta, Pinterest, Reddit, and LinkedIn.
Our Way of Working
We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events.
Essential Responsibilities:
Responsible for Paid Social campaign planning, development, execution, optimization and forecast in collaboration with Paid Social Analysts
Monitor campaign performance daily and optimize based on KPIs
Directly work with business teams on initial campaign planning, as well as weekly and quarterly performance reviews, serving as the campaign leader
Develop on-going testing plan and identify growth opportunity to expand innovation, new platforms and tactics and drive increased acquisition volume
Identify opportunity for automation leveraging internal/external tools such as Sprinklr
Collaborate with analytics on measurement, tagging and reporting
Collaborate with other channel leads (programmatic, SEM, SEO, etc.) on cross channel integration and strategy
Manage external partner relationships, identify new channels and innovative opportunities
Provide oversight and coaching to Paid Social Analyst as needed
Present Paid Social capabilities, case studies, learnings and strategic POVs to client teams and internal Performance Marketing teams
Perform other duties and/or special projects as assigned
Qualifications/Requirements:
Bachelor’s Degree or in lieu of degree, high school diploma/GED and 8 years Marketing experience
4 years of hands-on experience managing paid social campaigns – actively working within buying tools at an agency and/or in-house media team
Must have executed campaigns within several paid social tools, including Facebook/Instagram, LinkedIn, Pinterest, Reddit, etc.
2 years of experience leading large social media brands and mentoring/coaching junior team members
Desired Characteristics:
6 years of hands-on experience managing paid social campaigns – actively working within buying tools at an agency and/or in-house media team
Understanding of all areas of campaign building, pacing, optimizing, and reporting and starting to identify and understand a specific area of interest.
Experience working on both B2C and B2B campaigns; working in financial, health or retail categories a plus
Solid understanding of the technical build of a paid social campaign (bidding structure, tagging, trafficking, custom events, audience management etc.)
Excellent team building and collaborative skills; flexibility to pivot with strategy, regulatory and market evolution alongside cross channel teams to create holistic advertiser solutions
Creative and resourceful; proven ability to problem solve and look for new ideas
Detail oriented and organized with the ability to juggle competing demands and effectively prioritize tasks
Advanced skills in Excel and PPT are essential as well as strong business writing skills
Comfortable presenting to senior client team stakeholders
Strong aptitude for numerical detail and analytical thinking
Grade/Level: 11
The salary range for this position is 90,000.00 - 155,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.
Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.
Salaries are adjusted according to market in CA, NY Metro and Seattle.
Eligibility Requirements:
You must be 18 years or older
You must have a high school diploma or equivalent
You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months’ time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).
Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Our Commitment:
When you join us, you’ll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard—but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we’re building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks , with more than 60% of our workforce engaged, you’ll find community to connect with an opportunity to go beyond your passions.
This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.
Reasonable Accommodation Notice:
Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time
Job Family Group:
Marketing
