What are the responsibilities and job description for the VP, Brand Strategy and Integration position at Synchrony?
Job Description :
Role Summary / Purpose :
Reporting to the SVP, Brand, the VP, Brand Strategy and Integration role is a strategic leader responsible for developing and executing comprehensive strategies to strengthen Synchrony’s market position, enhance brand equity, and drive awareness and growth. This role ensures that all brand initiatives are guided by a clear and cohesive strategy aligned with the company’s vision and objectives, creating an impactful presence across platforms and communications.
This individual will collaborate extensively with platform and department leaders to ensure their initiatives are informed and shaped by the overarching brand strategies, fostering alignment and consistency across the organization. By partnering with cross-functional teams, this role will ensure these strategies drive engagement, elevate the brand, and deliver measurable outcomes. This role will also partner with various teams across the business on testing initiatives that will optimize brand building while also driving performance.
The individual must be a skilled communicator (both written and verbal), capable of influencing others to adopt a “consumer brand mindset” while maintaining a balance between our partner business (B2B) and building a consumer-facing brand (B2C).
Essential Responsibilities :
- Collaborate and partner closely with marketing, sales, product development, and other functions to ensure cohesive brand strategy, messaging and processes that support an exceptional customer experience.
- Work closely with other marketing teams to guide the execution of platform specific campaigns to ensure they are consistent with the brand strategy.
- Partner with the Market Insights team and other VOC teams to analyze market trends and consumer insights to proactively refine brand strategies and maintain competitive positioning.
- Serve as a thought leader and brand champion, fostering alignment and engagement across the organization.
- Mentor and develop a team, fostering a culture of creativity and strategic thinking, goal-setting, performance tracking, coaching, and engagement.
- Ensure all brand initiatives align with the company’s vision, objectives, and strategic priorities.
- Advocate for a balanced approach that supports both partner-focused (B2B) objectives and consumer-facing (B2C) brand growth.
- Establish KPIs to measure the effectiveness of brand initiatives and report progress to senior leadership.
- Perform other duties and / or special projects as assigned.
Qualifications / Requirements :
Desired Characteristics :
Grade / Level : 14
The salary range for this position is 150,000.00 - 250,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.
Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.
Salaries are adjusted according to market in CA, NY Metro and Seattle.
Our Commitment :
When you join us, you’ll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard—but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we’re building a future where we can all belong, connect and turn ideals into action.
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Salary : $150,000 - $250,000
