Marketing Lead

We are

At Synechron, we believe in the power of digital to transform businesses for the better. Our global consulting firm combines creativity and innovative technology to deliver industry-leading digital solutions. Synechron’s progressive technologies and optimization strategies span end-to-end Artificial Intelligence, Consulting, Digital, Cloud & DevOps, Data, and Software Engineering, servicing an array of noteworthy financial services and technology firms. Through research and development initiatives in our FinLabs we develop solutions for modernization, from Artificial Intelligence and Blockchain to Data Science models, Digital Underwriting, mobile-first applications and more. Over the last 20 years, our company has been honored with multiple employer awards, recognizing our commitment to our talented teams. With top clients to boast about, Synechron has a global workforce of 14,500 , and has 58 offices in 21 countries within key global markets.

Our challenge

As the North America Marketing Lead, candidate will be responsible for developing and implementing multi-channel marketing strategies to enhance brand awareness, drive business expansion and attract & retain talent. The candidate will lead the Company’s industry sponsorship programs to enhance the brand and drive engagement, as well as support go-to-market partnership programs and other strategic initiatives.

The Role

Responsibilities:

• Working with North America Leadership, create annual marketing plans that align with business objectives, supported by industry trends, customer insights, and competitive benchmarks.
• Develop and execute strategic marketing campaigns to increase brand awareness while supporting practice and client account teams in demand generation efforts.
• Monitor and analyze marketing strategy performance, delivering data-driven insights to facilitate continuous improvement.
• End-to-end planning and execution of regional events, including industry sponsorships and roundtables, to enhance stakeholder engagement and optimize commercial opportunities.
• Assist in the development and execution of diverse recruitment marketing strategies in collaboration with the global recruitment team, ensuring the brand attracts top talent.
• Work across key areas of the business helping execute elements of the Company’s growth strategy.

Requirements:

• Bachelor’s degree in marketing, Business Administration, or a related field.
• 8 years of experience in marketing, with a focus on technology and financial services.
• Strong expertise in brand strategy, digital marketing, events, social media and Salesforce CRM.
• Business partner mindset, excellent communication skills, ability to collaborate across global teams.

We offer:

• A highly competitive compensation and benefits package.
• A multinational organization with 58 offices in 21 countries and the possibility to work abroad.
• 10 days of paid annual leave (plus sick leave and national holidays).
• Maternity and paternity leave plans.
• A comprehensive insurance plan including: medical, dental, vision, life insurance, and long-/short-term disability (plans vary by region).
• Retirement savings plans.
• A higher education certification policy.
• Commuter benefits (varies by region).
• Extensive training opportunities, focused on skills, substantive knowledge, and personal development.
• On-demand Udemy for Business for all Synechron employees with free access to more than 5,000 curated courses.
• Coaching opportunities with experienced colleagues from our Financial Innovation Labs (FinLabs) and Center of Excellences (CoE) groups.
• Cutting edge projects at the world’s leading tier-one banks, financial institutions and insurance firms.
• A flat and approachable organization.
• A truly diverse, fun-loving and global work culture.