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Director, Business Development & Marketing

Synergy Interactive
New York, NY Full Time
POSTED ON 1/15/2025 CLOSED ON 2/10/2025

What are the responsibilities and job description for the Director, Business Development & Marketing position at Synergy Interactive?

Overview

We are seeking a Director of Growth and Marketing to lead and grow our new business practice while overseeing marketing initiatives. This high-profile role will work closely with the leadership team and senior clients to drive business development and execute a strategic marketing vision.


Key Responsibilities

New Business Development:

  • Lead and manage the proposal process, collaborating with internal teams to develop solutions for client needs.
  • Oversee the business development pipeline and CRM (Copper), ensuring efficient management of multiple work streams.
  • Develop RFP briefings and strategic growth plans in partnership with leadership and key stakeholders.
  • Build and maintain relationships with senior client stakeholders, facilitating seamless transitions from prospecting to project kickoff.


Marketing Strategy:

  • Develop and execute the content calendar and channel strategy, managing platforms such as LinkedIn, email, and the company website.
  • Oversee the creation and distribution of thought leadership and content, leveraging design and copy support as needed.
  • Maintain the website with updates on case studies and news in collaboration with external developers.
  • Manage virtual and in-person events to enhance the company's profile as a creative and strategy consultancy.


Qualifications

Who You Are:

  • 7–12 years of experience in an agency or consulting environment with a proven track record in business development and marketing.
  • Demonstrated success in managing projects from concept to execution across diverse project types.
  • Expertise in platforms such as Mailchimp, WordPress, LinkedIn, Google SEM, Zoom Webinars, and CRM tools.
  • Strong verbal and written communication skills with experience collaborating with senior stakeholders.
  • Advanced degree preferred but not required.

Salary : $150,000 - $175,000

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