What are the responsibilities and job description for the Media Planner position at Synergy Interactive?
- Strategic Media Planning: Develop and implement comprehensive media plans that align with client objectives and maximize ROI across various channels, including digital, print, TV, radio, and out-of-home.
- Market Research & Analysis: Conduct in-depth market research and audience analysis to identify key insights, target demographics, and media consumption trends, ensuring data-driven decision-making.
- Budget Management: Oversee and allocate media budgets effectively, ensuring optimal spending across channels while adhering to client constraints and maximizing campaign performance.
- Vendor Negotiations: Negotiate with media vendors to secure the best rates, placements, and added value opportunities, fostering strong relationships with media partners.
- Performance Monitoring: Track and analyze campaign performance metrics, using analytics tools to assess effectiveness and provide actionable recommendations for optimization.
- Client Collaboration: Collaborate closely with clients to understand their goals, present media strategies, and provide regular updates on campaign progress and results.
- Team Leadership & Development: Lead and mentor a team of media planners, fostering a collaborative environment, promoting professional growth, and ensuring the team's efforts align with overall campaign strategies.
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