Media Planners

Role Objectives

• Responsible for contributing to the development of and executing local tactical planning for the assigned business

• Evaluates capabilities and composition of a wide range of media vehicles to determine which most effectively reaches the target audience

• Evaluates and assesses media performance to determine the extent to which the original media objectives and strategies were accomplished

• Research, interpret and evaluate available marketing and research data to develop media objectives and local tactical plans

• Effectively communicate and present to top management and clients

• Maintain accurate budget control and flow of media activity and update client on timely/consistent basis

• Approve media authorizations prepared by team per approved plans/project requests

• Accountable for accuracy and media intelligence

• Supervise and motivate direct reports

• May perform other duties and responsibilities that management may deem necessary from time to time

• Advocate for multicultural & diversity inclusion throughout tactical plans

Qualifications

• 3 years of experience in media planning/strategy, local experience preferred

• Agency experience highly preferred

• Computer Skills/Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, Prisma, MediaOcean, MRI/GfK, GWI

• Strong knowledge of all cross-channel media, with a drive for curiosity and passion for the client’s business

• Demonstrate ability to learn new propriety software and processes quickly and proficiently

• Solid written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation

• Minimal supervision, relies on experience/judgment

• Understanding of Activation/Negotiation team functions

• Understand the capabilities of each media channel to maximize the impact and components within each campaign

• Meet client and internal deadlines and obligations

• Manage projects, resources, stakeholders, and participants

• Orient, train, assign and review the work of subordinates