Marketing Manager - Product Marketing

There is a place for you at T. Rowe Price to grow, contribute, learn, and make a difference.  We are a premier asset manager focused on delivering global investment management excellence and retirement services that investors can rely on today and in the future. The work we do matters. We invite you to explore the opportunity to join us and grow your career with us.

Role Summary

Leads product marketing for a specific product (or small range of products) with tactical promotional activities. Develops value propositions, campaigns and associated communications with a focus on the client experience journey and needs. Works closely with other members of the product marketing teams, sales, and investments. Contributes to the prioritization of products for focus and may inform product offerings for product development and product management.

Responsibilities

• Establishes the strategic approach for marketing and monitoring a product (or small range of products) based on business unit/segment/country goals and objectives. Integrates the demands of various segments, the competitive landscapes, and the industry environment to develop product marketing plans and execute on these plans.
• Analyzes data to evaluate the target audience, client requirements, the competitive landscape, and the market environment to assist in the selection of product focus priorities in collaboration with business unit leaders. Responsible for the promotion and competitive differentiators to position these products, highlighting key benefits and competitive advantages.
• Develops differentiated value propositions and messaging based for a product (or small range of products) on understanding of capabilities, client requirements, the competitive landscape, and the market environment for specific target audiences.
• Understands and integrates marketing plans and strategies to develop tactical campaigns, collateral, and communications in partnership with other product marketing roles, key stakeholders, and business leadership.
• Contributes to recommendations for product development and product management for a country/segment based for products of strategic importance based on understanding of client requirements and competitive landscape for a specific market segment in partnership with key stakeholders.
  
  

Qualifications

Required:

• Bachelor's degree or the equivalent combination of education and relevant experience AND
• 5 years of total relevant work experience
  
  

Preferred

• Experience working in the asset management or wealth management business
• Knowledge of ETFs and/or SMA investment products
• Strong organization and project management skills.
• Experience in Seismic, Adobe Acrobat, Microsoft Project and Excel
• Strong writing and communication skills
  
  

FINRA Requirements

FINRA licenses are not required and will not be supported for this role.

Work Flexibility

This role is eligible for hybrid work, with up to two days per week from home.

Base Salary Ranges

Please review the job posting for the location of this specific opportunity.

$94,500.00 - $161,000.00 for the location of: Maryland, Colorado, Washington and remote workers

$103,000.00 - $177,000.00 for the location of: Washington, D.C.

$117,000.00 - $201,000.00 for the location of: New York, California

Placement within the range provided above is based on the individual’s relevant experience and skills for the role. Base salary is only one component of our total compensation package. Employees may be eligible for a discretionary bonus, which is determined upon company and individual performance.

Commitment to Diversity, Equity, and Inclusion

We strive for equity, equality, and opportunity for all associates. When we embrace the power of diversity and create an environment where people can bring their authentic and best selves to work, our firm is stronger, and we create greater value for our clients. Our commitment and inclusive programming aim to lift the experience for each associate and builds allies for our global associate community. We know that a sense of belonging is key not only to your success at the firm, but also to your ability to bring your best each day.

Benefits

We value your goals and needs, at work and in life. As an associate, you’ll be supported with resources, benefits, and work-life balance so you can thrive in ways that matter to you.

Featured Employee Benefits To Enrich Your Life

• Competitive compensation
• Annual bonus eligibility
• A generous retirement plan
• Hybrid work schedule
• Health and wellness benefits, including online therapy
• Paid time off for vacation, illness, medical appointments, and volunteering days
• Family care resources, including fertility and adoption benefits
  
  

Learn More About Our Benefits.

Our policies may change as our working lives evolve. Yet, our commitment to supporting our associates’ well-being and addressing the needs of our clients, business, and communities is unwavering.

T. Rowe Price is an equal opportunity employer and values diversity of thought, gender, and race. We believe our continued success depends upon the equal treatment of all associates and applicants for employment without discrimination on the basis of race, religion, creed, color, national origin, sex, gender, age, mental or physical disability, marital status, sexual orientation, gender identity or expression, citizenship status, military or veteran status, pregnancy, or any other classification protected by country, federal, state, or local law.